LeBron James

In 2005, to the astonishment of many sports industry insiders, fired superstar basketball player LeBron James his agent and founded his own company, LRMR to handle all aspects of his business ventures and marketing activities and called his childhood friend Maverick Carter as CEO. Turn LRMR with James, commissioned a global icon, and help him to his personal goal, basketball first billionaire. End of 2008, James has entered various lucrative advertising contracts, and … Read more »

In 2005, to the astonishment of many sports industry insiders, fired superstar basketball player LeBron James his agent and founded his own company, LRMR to handle all aspects of his business ventures and marketing activities and called his childhood friend Maverick Carter as CEO. Turn LRMR with James, commissioned a global icon, and help him to his personal goal, basketball first billionaire. End of 2008, James has recorded several lucrative endorsement deals, and is considering three exclusive video game endorsement opportunities by Electronic Arts, 2K Games and Xbox Live to add to his portfolio. Allows a rich discussion about how superstar athletes and other celebrities create and capture value from their brands and what role talent agencies and other intermediaries play in this process. Provides detailed information on three endorsement opportunities that everyone (select) a common way in which talent can get compensated represented. By payment of a fixed fee, a bonus structure or a revenue-sharing agreement
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from
Anita Elberse,
Jeff McCall
Source: Harvard Business School
4 pages.
Release Date: 31, January 2009. Prod #: 509050-PDF-ENG
LeBron James HBR case solution