In 2008 Daqi was one of the largest Internet portals for user-generated content and leading word-of-mouth marketing provider in China. Grace Zhou, CEO Daqi weighed the risks and benefits of enlargement Daqi the services in three new content areas, news, music and popular blogger. Any potential expansion area Daqi offered comprehensive benefits, such as greater growth opportunities as well as risks, including private lawsuits, government censorship and significant investment … Read more »
In 2008 Daqi was one of the largest Internet portals for user-generated content and leading word-of-mouth marketing provider in China. Grace Zhou, CEO Daqi weighed the risks and benefits of enlargement Daqi the services in three new content areas, news, music and popular blogger. Any potential expansion area Daqi offered comprehensive benefits, such as greater growth opportunities as well as risks, including private lawsuits, government censorship and considerable investment. The case focuses on how Zhou, the advantages and disadvantages of both expansion in each of these three areas, and weigh the potential of a merger.
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Robert C. Pozen,
Rick crossbow
Tony Zhang
Source: Harvard Business School
31 pages.
Release Date May 21, 2009. Prod #: 309113-PDF-ENG
Daqi HBR case solution
