InPart

Stacey Lawson, HBS 1996 began a CAD parts representations database company to help designers and engineers with the design process. The Company has completed its product range and start to sell it. The case deals with matters relating to the organization of the sales force and the pricing of the product.

Stacey Lawson, HBS 1996 began a CAD parts representations database company to help designers and engineers with the design process. The Company has completed its product range and start to sell it. The case deals with matters relating to the organization of the sales force and the pricing of the product.
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from
Joseph B. Lassiter,
Michael J. Roberts,
Jon M. Biotti
Source: Harvard Business School
24 pages.
Release Date: 10 March 1998. Prod #: 898 213 PDF-ENG
INPART HBR case solution