Apple Computer–2002

In 1980, Apple was the leader of the PC industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple’s strategic moves as the PC industry is developing in the 21st Century and poses the question: Can Steve Jobs Apple make “insanely great” again?

In 1980, Apple was the leader of the PC industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple’s strategic moves as the PC industry is developing in the 21st Century and poses the question: Can Steve Jobs Apple make “insanely great” again
?
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from
David B. Yoffie,
Yusi Wang
Source: HBS Premier Case Collection
24 pages.
Release Date: 22 March 2002. Prod #: 702469-PDF-ENG
Apple Computer – 2002 HBR case solution