Apple Computer–1999

In 1980, Apple was the leader of the PC industry, but by 1999 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple’s efforts to create sustainable competitive advantages, such as the PC industry developed. After discussing the history of Apple and recent strategic moves (1977-1999), the case is the question: Can Steve Jobs Apple make “insanely great” again?

In 1980, Apple was the leader of the PC industry, but by 1999 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple’s efforts to create sustainable competitive advantages, such as the PC industry developed. After discussing the history of Apple and recent strategic moves (1977-1999), the case is the question: Can Apple make Steve Jobs “insanely great” again
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from
David B. Yoffie,
Mary Kwak
Source: Harvard Business School
22 pages.
Release Date: 29 March 1999. Prod #: 799 108 PDF-ENG
Apple Computer – 1999 HBR case solution