Many people believe that all digital activities can be easily tracked, but that’s not always true. CaliberMind Web Tracking enhances your understanding of web traffic, allowing you to understand how your website optimization efforts impact pipeline and revenue.
Between privacy-first design and new legislation, collecting user data legally is harder than ever. That’s why your team has nailed the art form of convincing prospects to pass over their information in exchange for value and the promise you’ll use their data ethically.
In this video, we explore how to use website first-party engagement data to ensure that messaging and offers are tailored to our primary buying audiences.
You need actionable marketing insights and Do-It-Yourself marketing attribution systems aren’t cutting it.
DIY attribution bolts onto your CRM and marketing automation platform to analyze the data in your database, as-is. The unspoken assumption is that your data is in great shape. But is it?
CaliberMind connects with your RevTech stack and works with you to identify your data’s weak points. And when the job is just too big (and complex) to tackle on your own – CaliberMind offers data transformation packages to get your data ready for peak performance.
Steer clear of marketing performance black holes
From purchase to reports in three weeks. From purchase to answers in six.
Our clients love the customized solutions we create specifically for their complex environments.
Your dedicated CaliberMind data warehouse delivers the flexibility you need to add and remove applications.
CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.
Using Analytics.js, CaliberMind captures where your visitors came from and backfill historical information.
You can leverage CaliberMind to stitch enrichment data to IP addresses and figure out which companies are researching your brand. That’s smarter targeting.
Your sales and executive teams have strong opinions about personas. Validate their suspicions, uncover truths no one expected, and take your pipeline generation to the next level.
Imagine what you could do with your website if you knew which personas interacted with your brand and at which point in the buyer journey.
With holistic attribution and analytics that build trust in the numbers.
As a F500 company, we needed more than just MTA software, we needed strategic guidance, deep expertise, and significant support with data transformation. In past lives I’ve worked with pre-packaged MTA solutions at smaller B2B companies, and I’ve also seen custom-built approaches. In my view, it’s also far more flexible than the off-the-shelf MTA solutions on the market. Now, having fully implemented and rolled out CaliberMind at a large B2B enterprise, I am certain we couldn’t have deployed MTA at my current company without CaliberMind. The support is fantastic and refreshing to have technically capable people who really understand B2B marketing.
Verified User in Human Resources
Enterprise (>1000 emp.)
Ease of use in supporting ROI and pipeline influence for marketing content and campaigns. It helps paint a tangible picture rather than have to rely on anecdotal evidence. I am easily able to report on pipeline influence by campaign, vertical, and timeframe, with the ability to drill down into each type for more detailed reporting and analysis. Plus, the reports are easy to read and distribute with management. This type of automation and detailed reporting saves me a significant amount of time in research and reporting.
Brian M.
Product Marketing Manager
Mid-Market (51-1000 emp.)
CaliberMind is proving what I always knew: my campaigns are much more effective than my Salesforce dashboard for attribution would lead me to believe. Its ability to find those touches not correctly tied to a deal are giving me the ability to justify my spend, accurately calculate ROI and ROAS, and ultimately demonstrate a clearer picture of my overall performance. The fact that it engages directly with Salesforce is fantastic. It completely eliminates the manual work of searching through an account to find that one MQL that slipped. It’s easy to use with clear filters (though I’d appreciate a more accurate search function) and has now become a piece of our regular workflow process to help track campaign performance. I’ve used it every day since it was introduced to us.
Nathan W.
Senior Manager, Public Sector Marketing
Mid-Market (51-1000 emp.)
CaliberMind is a powerful and customizable attribution tool that helps to serve a broad range of users across our marketing org. The depth of data available is amazing and unlike any other tool we have had in the past. The customer support team is great and is always available to help us continue getting more out of the platform.
Lisa M.
Marketing Analytics Manager
Enterprise (> 1000 emp.)
CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.
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