Since 1965, Ambala Foods Ltd has been a leading manufacturer and retailer of Asian sweets, also known as Mithai, in the UK, establishing itself as a prestigious, well-known brand within UK Asian communities. Cake Box acquired Ambala in March 2025, a highly complementary business that will help to expand the market presence of both brands.
Ambala provides significant growth opportunities, both through store estate, with Ambala currently operating 22 stores, and a diversified product range. Expansion plans include four new Ambala stores in 2025 and six planned for 2026.
Ambala’s rich heritage and established customer base complement Cake Box’s values and commitment to quality and innovation. By adding Cake Box’s expertise and resources to Ambala, we aim to create a unique blend of traditional and contemporary delicacies that appeal to a diverse audience, ultimately driving growth and profitability for the Group.
