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The conversation the TV industry needs to have about YouTube & user behaviours
I wasn’t going to return to YouTube this week, but there were several reports about Barb’s latest data that prompted a few thoughts…
12 hrs ago
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Jen Topping
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Red Bull & and the power of being distinctive
Plus a new sports ents studio; creator-led sports franchises.
Jan 14
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Jen Topping
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How your YouTube experience depends on who, where & what device
Plus how The Traitors shows why telly should be more bullish; Disney+ adds vertical video; what US audiences watch; and Fox launches a creator studio.
Jan 9
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Jen Topping
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Brands creating their own TV formats
Sep 3, 2025
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Jen Topping
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How TV producers should engage with the creator economy
Dec 16, 2025
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Jen Topping
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What TV producers should know part 1
Jul 23, 2025
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Jen Topping
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Gen AI video trends: Where is all this going?
Jan 7
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Jen Topping
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TV & YouTube: What people watch on their TV sets
Aug 29, 2025
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Jen Topping
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Does creator-land need an injection of originality and less copycat content?
Aug 13, 2025
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Jen Topping
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The information TV & film producers need to know to survive the era of disruption
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Gen AI video trends: Where is all this going?
Current AI video examples TV and movie producers should be aware of.
Jan 7
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Jen Topping
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What to look out for in 2026
Here is a second post for this week, before I hang up my keyboard for a couple of weeks and give the appearance of going offline - the next newsletter…
Dec 19, 2025
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Jen Topping
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Scoring my 2025 predictions
Countdown to Christmas and I've had a rake through what I predicted earlier in the year.
Dec 17, 2025
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Jen Topping
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36:53
How TV producers should engage with the creator economy
Some ideas on how production companies could consider the direct-to-consumer/creator market.
Dec 16, 2025
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Jen Topping
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What the WBD deal tells us about Netflix, YouTube, games, and short run series
Is YouTube downgrading older shorts content? Plus Disney does an IP deal with OpenAI while also hitting Google with a lawsuit.
Dec 12, 2025
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Jen Topping
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Christmas examples from creators and brands
I might be peaking a little early here, but I thought this week I’d give you a few Christmas examples featuring creators, brands and a streamer or two.
Dec 10, 2025
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Jen Topping
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