Streaming Made Easy | Marion Ranchet | Substack

France Télévisions bets big on YouTube

While running a €140M savings plan with 212 fewer staff than a year ago.

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🎓 Masterclass Format: France Télévisions x Amazon Prime Video

Jul 8, 2025 • Marion Ranchet

Inside The Apple TV+ Strategy

Oct 18, 2024 • Marion Ranchet

My 10 bets for Media and Entertainment in 2026

Jan 1 • Marion Ranchet

YouTube Creators Turning Streamers

Sep 27, 2024 • Marion Ranchet

Your 5-min read to get a European take on the Global Streaming Video Business

Tuesdays Deep Dives

Scroll, swipe, stream: Why vertical video is coming to your streaming app

68% of Gen Z find what to watch on social, not on your app.

Apr 11 • Marion Ranchet

The 40% attention gap hiding inside YouTube

Same ad, same creative, wildly different results and most media planners still buy YouTube like it's one thing.

Apr 7 • Marion Ranchet

How HBO Max made its way onto the UK home screen

Above the Fold: HBO Max's UK home screen play, by the numbers.

Apr 5 • Marion Ranchet and Looper Insights

Europe didn't fragment, your strategy assumed it did.

The industry spent a decade chasing fragmented audiences. Meanwhile, 83% of Europeans were still on the sofa, watching together.

Mar 26 • Marion Ranchet

Bundle or be bundled

New Bango research, real European examples and an uncomfortable question: is your company building the bundle or disappearing inside someone else's?

Mar 17 • Marion Ranchet

Thursday Podcast Episodes

How TV learned to underprice itself

Denis Ostir runs editorial for V's 50M CTVs. He came to Lisbon with a measurement proposal and very little patience left for industry inertia.

Apr 23 • Marion Ranchet

Mind the Subscription gap

Bango dropped their Subscription Signals 2026 report in Lisbon this week. We went through all of it.

Apr 16 • Marion Ranchet

What a 100 Million podcast downloads taught him

The producer behind one of the most downloaded podcasts on why he stopped chasing video and what he found when he turned journalism's lens on itself.

Apr 9 • Marion Ranchet

Why your video strategy has a scale problem

Olivier Reynaud built Aive because no human team was ever going to solve this alone.

Apr 2 • Marion Ranchet

The ritual economy

Watch now | Jordan Schwarzenberger didn't build the Sidemen's empire on reach. He built it on ritual.

Mar 27 • Marion Ranchet and Evan Shapiro

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Weekend Wrap Up

France Télévisions bets big on YouTube

Signing a landmark YouTube deal while running a €140M savings plan with 212 fewer staff than a year ago.

Apr 26 • Marion Ranchet

SME Live Amsterdam is back!

Plus: Movistar Plus+ finds its groove, PAW Patrol runs Netflix Kids and more

Mar 22 • Marion Ranchet

Sweden drew the line on Meta

Not every week has a trade body expulsion, an AI metadata lawsuit and a Swiss referendum. This one did.

Mar 15 • Marion Ranchet

Who owns the truth?

BARB's CEO responds to Google's cease-and-desist. Plus: Samsung becomes the set-top box, broadcasters crack YouTube monetisation and Roku's discreet…

Feb 8 • Marion Ranchet

Two Garys, two deals, one playbook

The talent owns the audience now. Plus Ligue 1+ secures the World Cup, Big Tech report cards and measurement's hot mess.

Feb 1 • Marion Ranchet

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