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Overview| Customer since | 2021 |
| Industry | Automotive |
| Company size | 32,000+ employees |
| Country | China |
NIO’s brand platform is home to its fast-growing brand and assets. Beautiful Guidelines capture the essence of the brand which are distributed effectively across the company and beyond. The centralized set-up enables seamless collaboration across its widespread teams from Design based in Munich to HQ based in Shanghai. At the heart of the portal is a strong central DAM which contains all of NIO’s assets including all its car models easily accessed by dealerships worldwide. The DAM caters for its global brand content needs and Templates are in use to enable on-brand content creation at scale.
