Builder Growth Programs
Marketing for Home Builders & Modular Manufacturers
You’re busy running a building business. Your marketing should support growth — not compete for your time.
Builder Lead Marketing helps home builders, modular builders, and modular manufacturers grow with proven, builder-specific marketing programs. From professional websites that build credibility, to pay-per-click advertising and SEO that drive qualified traffic and leads, to social media marketing that builds trust and generates inquiries, our programs are designed to work together as a complete system.
We don’t offer one-size-fits-all packages. We partner with our clients to recommend the right builder marketing program based on market conditions, build capacity, and long-term growth goals.
Are We A Good Fit?
Our programs are best suited for builders with the capacity to build and scale, not those looking for isolated marketing tasks or short-term fixes.
If you want to grow, we’d be happy to discuss your needs in a complimentary, no obligation strategy session.
Foundations
DIGITAL INFRASTRUCTURE
Designed for builders who are just getting started with digital marketing — or who want a clean, reliable system without a full-scale marketing retainer.
We build a professional, conversion-focused website and keep it running smoothly with ongoing maintenance and backups. We also set up automated lead follow-up using our CRM, so every inquiry is captured and responded to immediately — even when you’re on a job site or in the factory.
This program gives you the essential digital foundation every builder needs: a credible optimized website, reliable lead capture, and a follow-up system that works in the background while you focus on building homes.
What’s included
- Custom SEO 6-page website designed for home builders
- Website maintenance, updates, and backups
- CRM setup with automated email follow-up
- Pre-built email templates tailored to builders
- Lead capture and routing so no inquiry slips through
Best For…
Builders constructing 5+ homes per year who want a professional digital presence and a system that responds to leads automatically — without managing technology themselves.
Foundation programs are best suited to builders who build at least 5 homes a year and start at $750/mo. plus set up fee. Website design & development starts at $3,250.
Accelerator
LEAD GENERATION & VISIBILITY FOR BUILDERS
Accelerator is designed for builders who are ready to actively grow their pipeline — not just have a website, but generate consistent inquiries and stay visible in their market.
This program includes everything in Foundations, plus paid advertising, search engine optimization, and ongoing social media management. We focus on proven digital channels that help builders get found, earn trust, and convert interest into real leads.
Accelerator is not about chasing every new marketing trend. It’s about building a reliable system that drives awareness and inquiries while you focus on building homes.
What’s included
- Pay-Per-Click (PPC) advertising management
- Search engine optimization (SEO)
- Ongoing social media management
- Keyword and market research
- Campaign setup, tracking, and reporting
- Ongoing optimization across channels
Paid ad spend is separate.
Best For…
Builders constructing 8+ homes per year, modular manufacturers, and multi-location builders who want predictable lead flow, stronger online visibility, and a marketing partner who understands the home building industry as well as modular construction.
We build campaigns around your market, your build capacity, and your business goals. Every channel works together — your website captures leads, automation responds immediately, and paid and organic traffic keep your company visible to buyers researching online.
The result is a marketing system that supports growth instead of adding complexity.
Accelerator programs start at $3,500 per month. Final pricing depends upon geographic coverage.
Enterprise
Market Leadership for Builders & Manufacturers
Enterprise is designed for builders and modular manufacturers who want to dominate their market — not just generate leads, but establish long-term visibility, credibility, and brand presence across multiple channels.
This program includes everything in Foundations and Accelerator, plus advanced advertising channels such as Zillow, streaming and connected TV, and strategic coordination across digital and offline marketing efforts. Enterprise clients work closely with our team to align marketing with business goals, build capacity, and support sustained growth.
Because Enterprise programs are customized, print advertising, special campaigns, and other custom initiatives are scoped and priced as needed.
What’s included
Everything in Accelerator, plus:
- Zillow advertising and listing management
- Streaming / Connected TV advertising
- Multi-channel strategy and coordination
- Advanced performance tracking and reporting
- Ongoing strategic planning and optimization
Paid media spend not included. Print and custom initiatives are quoted separately.
Best For…
Builders constructing 20+ homes per year or more, modular manufacturers, developers, and multi-location companies who want to own their market and invest in long-term growth.
Enterprise programs start at $7,000 per month, with pricing adjusted based on market size, competition, and program scope.