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Chococo

  • Brand Positioning
  • Brand Strategy
  • Brand World
  • Packaging
  • Print

Chococo has been setting the standards in ethical trade and sustainability since 2002. However, with the introduction of product ranges over time the brand lacked cohesiveness and was no longer living up to its potential.

We embraced and strengthened the legacy of Chococo’s coloured squares by creating a unique logotype which integrates neatly. The square grid formation underpins the geometric style of all ranges and becomes a distinct design system – bringing cohesion and impact to Chococo’s ever expanding range.

The result is distinctly Chococo; playful, vibrant and full of soul — reflecting their passion for both product and producer. After all, it’s hip to be square.

It has been a joy to work with the Buddy team on our brand identity refresh. They really listened, interrogated and explored ways of modernising our look whilst also at the same time, building on the core brand elements first created in 2002. The idea of turning our logo into a square was inspired and something that I can’t quite believe we hadn’t spotted before! We all love it and our packaging has been receiving rave reviews from customers and the press alike.
Claire Burnet, Co-founder, Chococo
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