Anning’s Cider

A modern fruit cider from the Jurassic Coast, Anning’s is named after the pioneering palaeontologist, Mary Anning. Boasting West Country provenance with an alternative lightness, it is more sophisticated than its sweeter European cousins. We were tasked with an identity refresh that brought flavour credentials to the fore, whilst reinforcing its authenticity and roots – to stand out against global competitors.

Bringing our idea of ‘Discover More’ to the heart of the brand, our inspiration was the original fossil drawings so diligently catalogued by Anning’s. Sketched illustrations are given a contemporary twist through new graphic and colour combinations – exuding flavour and vibrant individuality, waiting to be discovered!