Aspall Cyder

  • Brand Guardianship
  • Brand Positioning
  • Brand Strategy
  • Packaging
  • Print

The super-premium Aspall legacy was failing to capture the attention of modern cider enthusiasts. We needed to enhance its effectiveness – without losing brand recognition or premium values.

We reintroduced the oval label to highlight the iconic bottle silhouette, whilst simplifying the assets to create a stronger presentation.

The introduction of a simple tiering system allows consumers to now find the perfect cider for their drinking occasion. The sleek 330ml slimline can broadens reach; a new format ideal for those ‘out and about’ occasions.

The result is a refreshed Aspall Cyder brand that retains its iconic charm, yet stands-out, feels fresh, coherent and relevant for today’s drinker.

The introduction of a simple tiering system allows consumers to now find the perfect cider for their drinking occasion.
For a Super Premium Brand it was vital for us to work with an agency with attention to detail and excellent execution, Buddy were the perfect partner for us, they’re also very agile and collaborative and we would highly recommend them as an agency.
Samantha Maynard, Senior Brand Manager, Aspall Cyder
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