Carma Coffee

Brand Identity
Brand Strategy
Brand World
Packaging

Carma aims to blend quality, convenience and community into one tangible brand. Not only were the team behind Carma improving the vending machine experience through responsible sourcing and expert brewing, they also benefit communities by giving back directly to local causes.

The circular logo speaks of endless reciprocity at the heart of the Carma way, while the ‘yin’yang’ split allows for a bespoke, personal approach reflecting the collaboration between Carma and its partners. The provocative colour splash signals positivity and difference – standing out from the usual dull vending machines.

A striking identity to match its bold values – to inspire positive action. You can’t say fairer than that.

From Immersion to the creative brief, creative concepts, and the final design this has been seamless. What makes Buddy such a pleasure to work with is that everything is handled by them in house. The assets, animations, renders and more.

With all the expertise and knowledge Buddy have it’s like having your own creative director and team within your business!
Paul Tocher, Founder, Carma Coffee

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