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About Us

BSG is a global AI CPaaS that helps businesses deliver seamless, automated communication across SMS, Voice, WhatsApp, Email, and more — all-in-one.

Our smart delivery logic chooses the best channel and timing for every message, ensuring that no opportunity is lost and every customer gets the right message at the right moment.

BSG is a global AI CPaaS that helps businesses deliver seamless, automated communication across SMS, Voice, WhatsApp, Email, and more — all-in-one.

Our smart delivery logic chooses the best channel and timing for every message, ensuring that no opportunity is lost and every customer gets the right message at the right moment.

Delivery Quality

We don’t just deliver messages.
We protect every route they take.

At BSG, we combine telecom-grade infrastructure with intelligent monitoring to ensure that every SMS, voice, or messaging packet is safe, verified, and delivered without compromise.

Thanks to multi-layer protection and real-time analytics, you stay in control of your traffic quality and reputation — even in high-volume or high-risk environments.

99%

Tested via independent
monitoring

100%

Real-time fraud detection &
filtering enabled

24/7

Traffic control via
White/Blacklist API

Our Values

At the heart of everything we do — our values. They guide how we build products, grow as a team, and collaborate with our clients. We believe in honest communication, human-centered innovation, and making a real impact — not just ticking tasks off a list, but driving meaningful change.

Direct communication

We speak honestly. Professionalism and trust in the team allow us to move quickly and efficiently.

The human in the center

We create AI products that help teams achieve results. We don't replace people, we enhance them. We provide space for creativity, focus, and true value.

Focus on impact

We don't just work - we change the indicators. We are interested in the business effect, not the “done” in the task book.

The voice of the team

Every opinion matters. We respect different opinions, invite people to dialogue, and build a culture where you can be yourself.

A living balance

The company sees the needs of the team and always maintains an ecological work-life rhythm by introducing personalized AI Assistants.

A world without borders

We build products that work for customers anywhere in the world. And so does the BSG team, with no restrictions on countries, time zones, or languages. It's about openness, flexibility and scale.

Our Culture

We believe that the best business is one that grows with its customers. That’s how BSG has been developing.
Founded as an SMS solution 10 years ago, we evolved into a communication platform.

To understand how we work, look at the components of our culture.

Be as Good as you can. BSG is constantly improving products to provide clients with reliable communications. We clearly and honestly formulate our capabilities, prices, and services.

Be as Good as it Wows your Client. Our team is always ready to explore new possibilities, tailor a solution for you, and help your business grow stronger. We believe that our client is our friend and partner. Therefore, your well-being is our success.

Be as Good as your Top Competitor. We always follow market trends, dynamically develop new products and confidently achieve our goals. BSG is a company that sees challenges as a possibility rather than a problem.

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Team

A bold and inspiring leadership team, bringing together visionaries in tech, growth, and strategy. Each brings unique strengths, and together they drive innovation, scale, and a culture of excellence across everything we do.

Ruslan Naurzalin
Founder
Nikolay Turchin
CEO
Mila Budylo
CCO
Alejandro Augusto García
Regional Director Americas
Vyacheslav Royz
Head of Technical Operations
Evgenia Vitvinova
Head of Routing
Olha Shcherbyna
Head of Digital Marketing