Brain Work Frame Work Podcast

Join Jon Goehring as he takes you through the intricacies of audio storytelling, a key component in crafting compelling content for podcasts, audiobooks, and promotional materials. This episode highlights the importance of storytelling in engaging an audience and how to create a narrative that captivates listeners. Whether you’re a content creator or a business looking to connect with your audience on a deeper level, Jon shares invaluable insights and techniques that will elevate your audio content to new heights.
 
 
Listen on Podbean:
https://brainworkframework.podbean.com/ Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework
Connect with Jon:
 
Linkedin: https://www.linkedin.com/in/jon-goehring/
Website: www.jonathangoehring.com
Email: jon@jonathangoehring.com
 
 
Connect with Chris Troka: 
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/
 
Build a marketing system that attracts, nurtures, and converts. Download the free Growth Engine Blueprint here: 
https://focused-biz.com/#Growth-Engine

Join Aaron Christy, founder of Indy Roof and Restoration, as he shares the most effective marketing strategies tailored for restoration businesses. In this episode, listeners will learn how to harness the power of digital marketing, social media, and customer engagement to grow their brands and attract more clients. Aaron’s practical insights and experiences will provide invaluable tips for anyone looking to elevate their marketing game in the home improvement industry.
 
 
Listen on Podbean:
https://brainworkframework.podbean.com/ Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework
Connect with Aaron: 
Website: https://indyroofandrestoration.com/
 
Indy Roof & Restoration is Central Indiana’s top roofing and water restoration company, known for quality work and reliable service. Get more information at www.indyroofandrestoration.com
 
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/
 
Build a marketing system that attracts, nurtures, and converts. Download the free Growth Engine Blueprint here: 
https://focused-biz.com/#Growth-Engine

In this enlightening episode, Phil Masiello discusses the most significant mistakes brands make when crafting their growth strategies. Whether you're a startup or an established mid-market leader, understanding these pitfalls can save you time and money. Phil shares real-world examples from his experience at CrunchGrowth, providing listeners with practical tips to create a clear, effective growth plan that aligns with their business goals.
 
 
Listen on Podbean:
https://brainworkframework.podbean.com/ Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework
Connect with Phil: 
Facebook: https://www.facebook.com/crunchgrowth
Instagram: https://www.instagram.com/crunchgrowth
LinkedIn: https://www.linkedin.com/company/crunchgrowthllc
 
 
Connect with Chris Troka: 
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/
 
Build a marketing system that attracts, nurtures, and converts. Download the free Growth Engine Blueprint here: 
https://focused-biz.com/#Growth-Engine

Finding your narrative voice is often a daunting task, but it doesn't have to be. In this insightful episode, Mary McCorvey delves into her experiences as a storyteller and mentor, discussing how to uncover and embrace your unique perspective. She shares her journey of self-discovery and gives practical tips on how to tell your story authentically. Whether you're an aspiring writer or simply looking to express yourself, this episode will empower you to step into the spotlight and share your truth!
 
 
Listen on Podbean:
https://brainworkframework.podbean.com/ Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework
Connect with Mary: 
Website: www.marymccorvey.com
LinkedIn: linkedin.com/in/marylmccorvey
Facebook & Instagram:@marymccorvey
Substack: marymccorvey.substack.com
 
 
Connect with Chris Troka: 
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/
 
Build a marketing system that attracts, nurtures, and converts. Download the free Growth Engine Blueprint here: 
https://focused-biz.com/#Growth-Engine

Join us as we discuss the evolving landscape of paid search with Kirk Williams, an expert at ZATO PPC Marketing. In this episode, Kirk will share his insights on the philosophy, history, and future trends of paid search. Listeners will gain a deeper understanding of how innovations like Performance Max and advanced data analysis can enhance advertising campaigns and lead to sustainable growth for brands. Don’t miss the opportunity to learn from a pioneer in the industry and elevate your paid search strategies moving forward!
 
 
Listen on Podbean:
https://brainworkframework.podbean.com/ Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework
Connect with Kirk:
 
YouTube: https://www.youtube.com/@MerchantCenterMastery
X: https://x.com/PPCKirk
LinkedIn: https://www.linkedin.com/in/ppckirk/
 
 
Connect with Chris Troka: 
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/
 
Build a marketing system that attracts, nurtures, and converts. Download the free Growth Engine Blueprint here: 
https://focused-biz.com/#Growth-Engine

In this episode, Shannon Dobbs unveils the concept of mycelial networks and how they redefine the pathway to scaling impact in business without the burdensome administrative overhead. Drawing on her experience in food systems and systems innovation, she illustrates how this approach empowers communities to implement sustainable solutions while maintaining resilient business models. Tune in for actionable insights on leveraging networks for collective impact in climate action.
 
 
Listen on Podbean:
https://brainworkframework.podbean.com/ Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework
Connect with Shannon: 
Website: https://LivingSys.org
LinkedIn: www.linkedin.com/in/shannondobbs42
 
Connect with Chris Troka: 
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/

In this episode, Joel Miller, owner of The Sky Floor, unpacks the constraints of hourly billing in the service industry. He reveals how this common practice can undermine exceptional work and inflate client expectations. Learn practical strategies to shift towards value-based pricing that truly reflects your expertise, allowing you to earn what you're worth while enhancing client satisfaction. This episode is a must-listen for entrepreneurs and freelancers eager to optimize their earnings and redefine success.
 
Listen on Podbean:
https://brainworkframework.podbean.com/ Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework
Connect with Joel: 
Company website: https://theskyfloor.com
LinkedIn: https://www.linkedin.com/in/joelelliottmiller/
Facebook: https://www.facebook.com/theskyfloor
 
Connect with Chris Troka: 
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/
 
Build a marketing system that attracts, nurtures, and converts. Download our free Growth Engine Blueprint here: 
https://focused-biz.com/#Growth-Engine
 
#brainwork #framework #business #marketing #personalconnection #authenticity

What if every business could thrive while promoting inclusivity and compassion? In this thought-provoking episode, Robin Harris shares her strategies for crafting business goals that serve humanity. Learn how to implement universal spiritual principles and neuroscience to foster an environment where everyone can succeed. Together, we'll explore how you can lead with purpose and empower change in a world that desperately needs it.
 
Listen on Podbean:
https://brainworkframework.podbean.com/ Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework
Connect with Robin: 
Company Website: https://ClimbRightMountain.com
 
Connect with Chris Troka: 
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/
 
Build a marketing system that attracts, nurtures, and converts. Download our free Growth Engine Blueprint here: 
https://focused-biz.com/#Growth-Engine

What does it take to transform your business vision into a relatable and inspiring story? In this engaging episode, Angela Betancourt shares her journey as a founder and CEO and discusses how storytelling can sharpen your brand's voice. Gain insight into creating narratives that not only reflect your core values but also foster trust and loyalty among your customers.
 
Listen on Podbean:
https://brainworkframework.podbean.com/ Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework
Connect with Angela: 
Linkedin: https://www.linkedin.com/in/angelabetancourt1/
 
Connect with Chris Troka: 
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/

In this episode, join Mindset Coach SuZan Peltekian as she dives deep into the magic of mindset and its profound impact on our lives. Discover how the thoughts in your mind can shape your reality, and learn powerful techniques to unlock your true potential. SuZan shares her personal journey from real estate to coaching and unveils practical strategies you can implement to cultivate an empowered mindset, overcome barriers, and live a life designed by you.
 
 
Listen on Podbean:
https://brainworkframework.podbean.com/ Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework
Connect with SuZan: 
Website: https://superchargewithsuzan.com/
Instagram: https://www.instagram.com/superchargewithsuzan/
LinkedIn: https://www.linkedin.com/in/suzanpeltekian/
 
Connect with Chris Troka: 
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/

Denny Burda provides a comprehensive guide to Customer Success, sharing the importance of building strong relationships and delivering value to clients over time. Discover best practices and real-world examples that can help organizations achieve lasting success with their customers. This episode is a must-listen for CCOs and anyone committed to elevating the customer experience.
 
 
Listen on Podbean:
https://brainworkframework.podbean.com/ Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework
Connect with Denny: 
Company Website: www.riverconsultancygroup.com
Company Website: www.riverconsultancygroup.co.uk
LinkedIn: www.linkedin.com/in/dennyburda
 
 
Connect with Chris Troka: 
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/

Join Kevin Fenton, founder and Chief Creative Officer of Walla Design, as he dives into the essence of learning through failure. In this episode, Kevin shares personal anecdotes and industry insights that highlight the importance of failing your way to success. Tune in to discover how embracing mistakes can pave the way for innovation, creativity, and ultimately, greater achievements in your professional life! 
Listen on Podbean: https://brainworkframework.podbean.com/ 
Like and Follow Us:
YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework
Connect with Kevin:
Instagram: https://www.instagram.com/walladesignco LinkedIn: https://www.linkedin.com/in/kevin-fenton-0998b66 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ Website: https://focused-biz.com/Website: https://christroka.com/

Daniel Friker takes us on a journey through the recruitment landscape from startups to large corporations. Learn how companies across the spectrum are leveraging AI and emerging technologies to match talent with opportunity. This episode features real-world examples and actionable strategies to enhance your own hiring processes.
Connect with Daniel :
LinkedIn: https://www.linkedin.com/in/daniel-friker/
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ Website: https://focused-biz.com/Website: https://christroka.com/Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework

Join Shermin "Sher" Kruse for an engaging conversation about the delicate balance between setting boundaries and embracing empathy. This episode dives deep into how leaders can enforce ethical guidelines without losing touch with their compassion and humanity. Sher provides valuable tools and real-life examples to help you navigate tough negotiations and difficult conversations, all while remaining true to your values. 
Connect with Shermin: 
Social Media Profiles, Website, and TEDx Talks
 
Facebook: https://www.facebook.com/sher.kruse 
Instagram: https://www.instagram.com/sher_kruse/
LinkedIn: https://www.linkedin.com/in/shermin-kruse/
YouTube: https://www.youtube.com/channel/UCZEnWQF0ONo-IE2PLsBI2Eg 
Website: https://www.sherminkruse.com  
Stoic Empathy Podcast:
https://podcasts.apple.com/us/podcast/stoic-empathy-with-shermin-kruse/id1744005230
Podbean: https://sherminkruse.podbean.com/
Apple: https://podcasts.apple.com/us/podcast/stoic-empathy-with-shermin-kruse/id1744005230  
TEDxReno (236K views): Negotiating From a Place of Weakness Using Cognitive Empathy
TEDxOschKosh (50K views): Stoic Empathy: The Synergy of Compassion and Resilience | Shermin Kruse | TEDxOshkosh
TEDxMidwest (26K Views): How to Change the World
 
 
Connect with Chris Troka: 
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/
Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework

Join Rikki Lee Travolta, the Celebrity Publicist and Chief Creative Officer at Hollywood Celebrity Endorsement Partners, as he discusses the vital role of honesty and integrity in brand building. Learn why treating customers as lifelong partners is essential for success and explore lessons from the celebrity branding world that can apply to businesses of all sizes. Get ready to rethink your approach to customer relations and brand loyalty!
Connect with Rikki:
MAKE CONTACTIdolMakers@CelebrityEndorsements.us
SOCIAL MEDIA LINKSLinkedIn: https://www.linkedin.com/in/rikkitravolta/Facebook: https://www.facebook.com/rikkileetravoltaInstagram: https://www.instagram.com/rikkitravoltausa/YouTube Channel: https://www.youtube.com/@rikkitravoltaUSA
HOLLYWOOD CELEBRITY ENDORSEMENT PARTNERShttp://www.celebrityendorsements.us/ 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ Website: https://focused-biz.com/Website: https://christroka.com/Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework

In this engaging episode, CEO Gee Ranasinha of KEXINO explores how the future of marketing intertwines with psychological principles rather than just technological advancements. Discover the nuances of consumer behavior and how applying behavioral science can transform your marketing strategies. Tune in to learn techniques that can give your brand a psychological edge and improve customer engagement in an increasingly complex market.
Listen on Podbean: https://brainworkframework.podbean.com/ 
Connect with Gee:
Website https://kexino.com LinkedIn https://www.linkedin.com/in/ranasinha/ Instagram https://instagram.com/wearekexino Facebook https://www.facebook.com/KEXINO YouTube https://www.youtube.com/c/Kexino TikTok https://tiktok.com/@kexino Threads https://www.threads.net/@wearekexino BlueSky https://bsky.app/profile/kexino.com
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ Website: https://focused-biz.com/Website: https://christroka.com/
Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework

Join Carolyn Wilman, the Contest Queen and author at Words For Winning, as she shares valuable insights on integrating sweepstakes and giveaways into your marketing strategy. Discover how these engaging tools can not only boost your brand visibility but also foster customer loyalty. Carolyn will share her own success stories, best practices for running effective contests, and actionable tips to help you craft winning campaigns that resonate with your audience. 
Connect with Carolyn:
YouTube: https://www.youtube.com/@wordsforwinning Facebook: https://www.facebook.com/WordsForWinning/ Instagram: https://www.instagram.com/wordsforwinning/ TikTok: https://www.tiktok.com/@wordsforwinning LinkedIn: http://www.linkedin.com/in/carolynwilman Blog: https://wordsforwinning.com/blog/
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ Website: https://focused-biz.com/Website: https://christroka.com/
Like and Follow Us:YouTube: https://www.youtube.com/@BrainworkFrameworkFaceBook: https://www.facebook.com/brainworkframework/TikTok: https://www.tiktok.com/@brainworkframework

Tyler Snure discusses the essential connection between reading and entrepreneurship. As a young author who achieved success early, he emphasizes that reading not only fosters imagination but also cultivates skills that can aid children in their future careers. Discover how parents can encourage their kids to embrace literature as a foundation for success in whatever career path they choose, while also exploring Tyler's recommendations for impactful reads that can spark entrepreneurial thinking. 
Listen on Podbean: https://brainworkframework.podbean.com/ 
Connect with Tyler Snure:
Company Website: https://www.snurestories.com/ Complimentary Reluctant Reader Jumpstart Session (for parents): https://calendly.com/snurestories/reading-jumpstart-callFacebook: https://www.facebook.com/snurestoriesInstagram: https://www.instagram.com/snure_stories/YouTube: https://www.youtube.com/@snurestories4282/videos
Connect with Chris Troka:LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ Website: https://focused-biz.com/Website: https://christroka.com/

In this insightful episode, Scott Murray introduces us to the STAMP framework—a revolutionary approach to humanizing content that stands out in the crowded digital landscape. With over 20 years of experience, Scott breaks down each element of STAMP and explains how businesses can leverage this method to create content that resonates on a human level. Don’t miss the chance to grab insights from Scott’s upcoming book, "Undeniably Human Content,"
 
Listen on Podbean: https://brainworkframework.podbean.com/ 
Connect with Scott Murray:
LinkedIn: https://www.linkedin.com/in/scmurray/ Personal website: https://www.scottmurrayonline.com/
Connect with Chris Troka:LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ Website: https://focused-biz.com/Website: https://christroka.com/

Michael Weisman, founder of Higher Ground Life Consultancy, shares insights on how the 5Cs—Competence, Consistency, Candor, Concern, and Connection—form the bedrock of his transformative trust model. Discover how prioritizing trust over transactions can catalyze sustainable growth and revolutionize the way you approach business relationships. Tune in to learn actionable strategies for embedding trust into your organization's culture.
Listen on Podbean: https://brainworkframework.podbean.com/ 
Connect with Michael Weisman:
Company Website: https://www.thehighergroundlife.comLinkedIn: https://www.linkedin.com/in/mike-weisman-2bba8a7/
Connect with Chris Troka:LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ Website: https://focused-biz.com/Website: https://christroka.com/

Len Silverman, Co-Founder of Up To Eleven Marketing, discusses the critical importance of strategic planning in business. In this episode, Len shares his insights on why having a well-crafted strategy is essential before diving into top-of-funnel tactics. Discover how effective planning can elevate your marketing efforts and set the stage for enduring success. Perfect for entrepreneurs and leaders looking to sharpen their approach! 
Listen on Podbean: https://brainworkframework.podbean.com/ 
Connect with Len Silverman:
Company Website: https://uptoelevenmarketing.com LinkedIn: http://linkedin.com/in/up-to-eleven-lenPersonal Website: lensilverman.com
Connect with Chris Troka:LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ Website: https://focused-biz.com/Website: https://christroka.com/

Join Julie Marty-Pearson as she unpacks the psychological secrets behind successful storytelling in the podcasting arena. With a background in psychology and statistics, Julie reveals how understanding the brain's functions can enhance your podcast's impact. This episode is rich with tips on how to find and share your story authentically, whether through solo episodes or guest interviews. Tune in to discover the crafting techniques that make stories resonate with audiences, and learn how these methods can improve your podcasting game! 
Listen on Podbean: https://brainworkframework.podbean.com/ 
Connect with Julie Marty-Pearson:
Personal Website: https://www.juliemartypearson.com/ The Story of My Pet Podcast & Blog Website https://www.thestoryofmypetpodcast.com/ Podcast Your Story Now https://www.juliemartypearson.com/podcast YouTube: https://www.youtube.com/@juliemartypearson LinkedIn: https://www.linkedin.com/in/julie-r-marty-pearson-psyd Facebook: https://www.facebook.com/jmartypearson Instagram: https://instagram.com/podcastyourstorynow Instagram: https://instagram.com/thestoryofmypetpodcast
Connect with Chris Troka:LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ Website: https://focused-biz.com/Website: https://christroka.com/

Join Elizabeth Nash and Nisreen Galloway, co-founders of Crème de Liqueur, as they take us on a flavorful journey through the world of liquor-infused ice cream. Discover how this women-owned business is not just about creating decadent treats, but also about celebrating local partnerships and community connections in Wisconsin and Massachusetts. Elizabeth and Nisreen share their passion for collaborating with local distillers and mix-in suppliers, revealing how each scoop tells a story of celebration, creativity, and support for small businesses.
 
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Crème de Liqueur:
LinkedIn: www.linkedin.com/company/crèmedeliqueur
Company website: CheersToIceCream.com
Facebook: www.facebook.com/cremedeliqueur
Instagram: www.instagram.com/cremedeliqueur
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/

We chat with Nirmal Gyanwali about the crucial elements of website success: SEO, speed, and conversions. Learn why traditional redesign efforts can fall short and how an ongoing commitment to enhancing these factors can catalyze real business growth. Nirmal shares expert advice on implementing effective strategies that transform your website into a powerful growth engine, giving marketing teams the tools they need to succeed in a competitive environment.
 
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Nirmal Giyanwali:
LinkedIn: https://www.linkedin.com/in/nirmalgyanwali/
Personal website: https://wpcreative.com.au/
 
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/