Brain Matter

Brain Matter

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Nothing Tastes As Good As Skinny Feels
SIKE. Loving yourself at any size is the real indulgence.
 • Gabriella Karefa-Johnson
What to Wear at Midnight and the Morning After (If You’re the First Lady of New York)
A Swearing-In, Styled: Rama Duwaji, Zohran Mamdani, and What They Wore When Power Changed Hands
 • Gabriella Karefa-Johnson
Men Playing Men Playing Sports Are Ruining My Life: Part One
Unfortunately, I can no longer support Marty Supreme.
 • Gabriella Karefa-Johnson
If You Don’t Like Matthieu Blazy’s Chanel, You’re Wrong
VICs... They're just like us! Plus: Natalie Imbruglia, The Hours, and a quick dutty wine at the fashion function. Inside Métiers d’Art 2026, live from…
 • Gabriella Karefa-Johnson
Men Playing Men Playing Sports Are Ruining My Life: Part Two
Hockey Jersey Sales are up 70% over this time last year … I wonder what that’s about?
 • Gabriella Karefa-Johnson
Inside Fashion’s Most Expensive Brand Trip: From Chaka Khan to Nicotine Withdrawal, and the Selma Blair of It All
What really goes down when 900 fashion people fly first-class to the Gulf for the Global Majority’s Met Gala. And, seriously… how much does it cost?!
 • Gabriella Karefa-Johnson
Finally, Gracie Mansion Gets a Baddie.
And Rama Duwaji, Zohran Mamdani’s partner, has the opportunity to do what no First Lady of New York has ever done before… GAG THE GIRLS!
 • Gabriella Karefa-Johnson
We Tore: The Unfathomable Reality of Being Paid to Make Print Media
Belvedere let us make a zine, y’all
 • Gabriella Karefa-Johnson
14:19
NOW PLAYING: "Process Piece" (...or, How To Style a Fashion Show — and More Importantly: Why?)
Get up close and personal with show styling in all of it's chaos. From castings, to fittings, and missing models to rogue Manolos.
 • Gabriella Karefa-Johnson
That Time Ye Dunked on Me on Main
No french fries could be worth this.
Published on i-D • 
0:42
we made a fashion show... like the tv kind.
This is FASHION WEak, a digest of Paris from runways to re-sees and everything in between!
 • Gabriella Karefa-Johnson
A BIG FAT FASHION WEEK DUMP
…we gotta start calling this something else… backstage at BALENCIAGA, up close at CHANEL and everything in between.
 • Gabriella Karefa-Johnson
How Gigi Hadid’s Met Gala Dress Ended Up at a Gay Dive Bar
Wanna hear a story about 30,000 hand-placed crystal beads? It’s kinda long, but it’s full of suspense….
 • Gabriella Karefa-Johnson
5:20
Wow, I had no idea I posted a live from Rachel Scott's Proenza Schouler debut
...baby's first chaotic dive into Substack's most thrilling feature! Lessons were learned!
 • Gabriella Karefa-Johnson
Brain Matter
Brain Matter
Front-row access. Backstage chaos. Slow-burn cultural critiques and brutally honest hot takes. Penned by stylist and former Vogue editor Gabriella Karefa-Johnson. This is your brain on fashion.
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as seen on
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