Updated March 6, 2026.
Pop-ups get a bad reputation. But when used right, they can turn casual visitors into paying customers. A well-timed pop-up on your WooCommerce store can capture emails, reduce cart abandonment, and boost sales without annoying anyone.
The trick is picking the right plugin. You need something that works with WooCommerce, offers smart targeting, and loads fast. Some plugins give you drag-and-drop builders. Others focus on exit-intent technology or A/B testing. The best ones do all of that.
We tested and compared 10 WooCommerce pop-up plugins to help you find the right fit. Whether you want to grow your email list, offer discount codes, or recover abandoning visitors, there is a plugin here for you.
| Plugin | Best For | Price | Rating |
|---|---|---|---|
| WooCommerce All-in-One Popup | Native WooCommerce integration | $49/yr | 4.5/5 |
| YITH WooCommerce Popup | WooCommerce-focused pop-ups | $79.99/yr | 4.4/5 |
| OptinMonster | Advanced targeting and A/B testing | $9/mo | 4.7/5 |
| Popup Maker | Free and flexible | Free / $87/yr | 4.6/5 |
| Elementor Pro Popup Builder | Visual design with Elementor | $59/yr | 4.5/5 |
| Convert Pro | Multi-step forms and triggers | $99/yr | 4.5/5 |
| Hustle by WPMU DEV | All-in-one marketing tool | Free / $3/mo | 4.4/5 |
| Jetvot Popup by Starter Sites | Lightweight pop-ups | Free / $29/yr | 4.2/5 |
| Sumo – List Builder | Email list growth | Free / $39/mo | 4.3/5 |
| Thrive Leads | Data-driven lead generation | $99/yr | 4.6/5 |
★★★★★ 4.8/5, Editor’s Rating
Rating: 4.5 out of 5 stars
WooCommerce All-in-One Popup is built specifically for WooCommerce stores. It lives inside the WooCommerce ecosystem, which means tight integration with your products, cart, and checkout pages. You do not need to worry about compatibility issues or extra configuration steps.
The plugin ships with ready-made templates designed for e-commerce. You can create pop-ups that show discount codes, promote flash sales, or collect emails before a visitor leaves. The targeting options let you display pop-ups based on cart value, product categories, or user login status.
Setup is straightforward. Pick a template, customize it with the built-in editor, set your display rules, and go live. There is no coding required. It also works well with popular email services like Mailchimp and Klaviyo.
Key Features
- Pre-built e-commerce pop-up templates
- Cart-based targeting (show pop-ups based on cart total or items)
- Exit-intent detection for desktop visitors
- Coupon code integration with WooCommerce
- Email service integrations (Mailchimp, Klaviyo, ConvertKit)
- Mobile-responsive pop-up designs
Pricing: Starts at $49 per year.
★★★★★ 4.7/5, Editor’s Rating
Rating: 4.4 out of 5 stars
YITH is a trusted name in the WooCommerce plugin world. Their popup plugin keeps things simple and effective. You can create pop-ups that display on page load, after a delay, or when a visitor tries to leave your site. It integrates directly with other YITH plugins, which is helpful if you already use their suite.
The plugin uses the WordPress editor for designing pop-ups. This means you can add any content block to your pop-up, including product grids, images, or custom HTML. It is not as flashy as drag-and-drop builders, but it gets the job done without adding bloat.
YITH WooCommerce Popup also lets you control display frequency. You can set cookies so returning visitors do not see the same pop-up every visit. This is a small detail, but it makes a big difference for user experience.
Key Features
- Uses the WordPress block editor for pop-up content
- Page load, timed delay, and exit-intent triggers
- Cookie-based frequency control
- Integration with other YITH WooCommerce plugins
- Customizable pop-up size, position, and animation
- Geo-targeting for location-based offers
Pricing: $79.99 per year.
★★★★☆ 4.6/5, Editor’s Rating
Rating: 4.7 out of 5 stars
OptinMonster is the heavyweight champion of pop-up plugins. It is a standalone SaaS tool with a WordPress plugin for easy integration. The drag-and-drop builder is one of the best in the business. You can create lightbox pop-ups, slide-ins, floating bars, fullscreen overlays, and inline forms.
What sets OptinMonster apart is its targeting engine. You can show pop-ups based on referral source, device type, geographic location, pages visited, time on site, scroll depth, and more. The exit-intent technology is best-in-class. It detects when a visitor is about to leave and shows your offer at the perfect moment.
A/B testing is built in. You can test different headlines, images, CTAs, and triggers to find what converts best. OptinMonster also provides detailed analytics so you know exactly how each campaign performs. For WooCommerce stores, there are specific features like cart abandonment pop-ups and on-site retargeting.
Key Features
- Drag-and-drop campaign builder with 100+ templates
- Advanced exit-intent technology (desktop and mobile)
- Built-in A/B split testing
- Page-level targeting and audience segmentation
- WooCommerce-specific triggers (cart value, product viewed)
- Integrates with 40+ email and CRM platforms
Pricing: Starts at $9 per month (billed annually). Pro plan at $29 per month for A/B testing and exit-intent.
★★★★☆ 4.5/5, Editor’s Rating
Rating: 4.6 out of 5 stars
Popup Maker is the most popular free pop-up plugin on WordPress.org. It has over 700,000 active installations and a solid reputation. The free version is surprisingly capable. You get unlimited pop-ups, multiple trigger types, targeting conditions, and theme customization.
For WooCommerce stores, Popup Maker works well out of the box. You can trigger pop-ups on product pages, cart pages, or any WooCommerce template. The plugin uses WordPress content blocks for building pop-ups, so there is no learning curve if you already know WordPress.
The premium version adds advanced features like exit-intent triggers, scroll triggers, form integrations, and analytics. Even with premium add-ons, the total cost stays lower than most competitors. If you want a reliable pop-up solution without a monthly subscription, Popup Maker is hard to beat.
Key Features
- Unlimited pop-ups on the free plan
- Click-open, time-delay, and auto-open triggers
- Conditional targeting by page, post type, or category
- Works with any WordPress form plugin (Contact Form 7, Gravity Forms, etc.)
- GDPR-friendly cookie consent pop-ups
- Developer-friendly with hooks and filters
Pricing: Free. Premium starts at $87 per year.
★★★★☆ 4.4/5, Editor’s Rating
Rating: 4.5 out of 5 stars
If you already use Elementor Pro to build your WooCommerce store, the built-in Popup Builder is a no-brainer. You get the full power of the Elementor editor for designing pop-ups. That means complete control over layout, typography, colors, and animations. No template limitations.
Elementor Pro’s pop-ups can do more than collect emails. You can build interactive product showcases, login forms, age verification gates, and announcement bars. The targeting options include page conditions, user roles, devices, referral URLs, and dynamic tags from WooCommerce data.
The biggest advantage is that you do not need another plugin. If Elementor Pro is already part of your stack, you get pop-ups included at no extra cost. The downside is that you must use Elementor as your page builder. If you use Gutenberg or another builder, this option is not for you.
Key Features
- Full Elementor drag-and-drop editor for pop-ups
- 100+ pop-up templates included
- Advanced display conditions (page, user role, device, date)
- WooCommerce dynamic content in pop-ups
- Custom CSS and JavaScript support
- Scroll, click, inactivity, exit-intent, and page-load triggers
Pricing: Included with Elementor Pro. Starts at $59 per year.
★★★★☆ 4.3/5, Editor’s Rating
Rating: 4.5 out of 5 stars
Convert Pro comes from the team behind the Astra theme, one of the most popular WordPress themes. The plugin focuses on high-converting lead generation forms and pop-ups. The drag-and-drop editor is polished and easy to use. You can build multi-step pop-ups that guide visitors through a sequence.
Multi-step pop-ups are powerful for WooCommerce. First, ask a question. Then show a relevant offer. Finally, collect the email. This segmented approach converts better than showing everyone the same generic pop-up. Convert Pro also supports gamification elements like spin-the-wheel pop-ups.
The plugin is performance-focused. Pop-ups load asynchronously, so they do not slow down your page load times. It also integrates with major email marketing platforms and supports Google reCAPTCHA to prevent spam submissions.
Key Features
- Multi-step opt-in forms and pop-ups
- Drag-and-drop editor with pixel-perfect control
- On-click, exit-intent, and after-scroll triggers
- A/B testing for conversion optimization
- Connects with 30+ email services
- Async loading for zero performance impact
Pricing: $99 per year.
★★★★☆ 4.2/5, Editor’s Rating
Rating: 4.4 out of 5 stars
Hustle is a marketing plugin from WPMU DEV that handles pop-ups, slide-ins, embeds, and social sharing. The free version on WordPress.org gives you up to 3 pop-ups with full customization and targeting options. That is enough for most small WooCommerce stores.
The design tools are solid. You can choose from pre-built templates or start from scratch. Each pop-up is customizable with color pickers, typography controls, and layout options. The targeting rules cover pages, post types, user roles, devices, referral sources, and more.
Hustle connects with 15+ email platforms including Mailchimp, AWeber, and ActiveCampaign. The pro version (included with WPMU DEV membership) removes all limits and adds advanced analytics. If you already subscribe to WPMU DEV for hosting or other plugins, Hustle Pro comes free with your membership.
Key Features
- Pop-ups, slide-ins, embeds, and social share bars
- 3 free pop-ups with full features
- Visual customizer with live preview
- Display conditions for pages, devices, and user roles
- 15+ email marketing integrations
- GDPR-compliant opt-in checkboxes
Pricing: Free (3 pop-ups). Pro included with WPMU DEV membership at $3 per month.
★★★★☆ 4.1/5, Editor’s Rating
Rating: 4.2 out of 5 stars
Jetvot Popup is a lightweight pop-up plugin that does not try to do everything. It focuses on creating clean, fast-loading pop-ups for WordPress and WooCommerce sites. If you want a simple solution without the complexity of enterprise-grade tools, Jetvot is worth a look.
The plugin offers basic trigger types: page load, time delay, scroll percentage, and click. You can set display rules to show pop-ups on specific pages or post types. The design options are limited compared to tools like OptinMonster, but the pop-ups look clean and professional.
Where Jetvot shines is its performance. The plugin adds minimal weight to your pages. It does not load heavy scripts or stylesheets until a pop-up is actually triggered. For WooCommerce stores where page speed matters, this lightweight approach is a real benefit.
Key Features
- Lightweight code footprint for fast loading
- Page load, scroll, time delay, and click triggers
- Page-level display rules
- Clean, minimal pop-up designs
- Works with WordPress block editor content
- Lazy-loads scripts for better Core Web Vitals
Pricing: Free. Premium starts at $29 per year.
★★★★☆ 4.0/5, Editor’s Rating
Rating: 4.3 out of 5 stars
Sumo (formerly SumoMe) is a suite of website growth tools. The List Builder feature is specifically designed for pop-ups and email capture. It is a SaaS product with a WordPress plugin, similar to OptinMonster. The free plan is generous and includes basic pop-ups with email integration.
For WooCommerce stores, Sumo offers a feature called Smart Mode. It automatically determines the best time to show a pop-up based on visitor behavior. You do not need to manually configure timing triggers. The algorithm learns from your site’s traffic patterns and optimizes delivery.
Sumo also includes other tools beyond pop-ups. You get social share buttons, a welcome mat, a scroll box, and a smart bar. These all work together to increase engagement and conversions. The downside is that the free version adds Sumo branding to your pop-ups. Removing it requires a paid plan.
Key Features
- Smart Mode auto-optimizes pop-up timing
- Free plan with basic pop-up functionality
- Welcome mat, scroll box, and smart bar included
- E-commerce specific features (discount pop-ups)
- A/B testing on paid plans
- Connects with Mailchimp, AWeber, Campaign Monitor, and more
Pricing: Free (with branding). Pro starts at $39 per month.
★★★☆☆ 3.9/5, Editor’s Rating
Rating: 4.6 out of 5 stars
Thrive Leads is part of the Thrive Suite, a collection of conversion-focused WordPress tools. It is built for marketers who want data-driven lead generation. The plugin offers every type of opt-in form you can think of: lightbox pop-ups, sticky ribbons, inline forms, slide-ins, screen fillers, and content locks.
The standout feature is SmartLinks. It lets you show different pop-ups to first-time visitors versus returning visitors versus existing subscribers. For a WooCommerce store, you could show a discount code to new visitors, a product recommendation to returning visitors, and nothing to existing customers. This level of personalization drives better results.
Thrive Leads also has the best A/B testing of any WordPress pop-up plugin. You can test different form types against each other (lightbox vs. slide-in), test design variations, and even run automatic winner selection. The reporting dashboard shows conversion rates, impression counts, and trends over time.
Key Features
- SmartLinks for visitor segmentation
- Advanced A/B testing with auto-winner selection
- 10+ opt-in form types (lightbox, ribbon, slide-in, content lock, etc.)
- Drag-and-drop form editor
- Detailed analytics and conversion reports
- Asset delivery (send files to subscribers on opt-in)
Pricing: $99 per year as part of Thrive Suite.
Picking the right pop-up plugin depends on your store’s needs, budget, and technical setup. Here are the key factors to consider.
Budget. If you want a free option, Popup Maker and Hustle are strong choices. If you can spend $50 to $100 per year, Convert Pro, Thrive Leads, and WooCommerce All-in-One Popup give you more features. OptinMonster and Sumo use monthly pricing, which adds up over time.
Ease of use. OptinMonster, Convert Pro, and Elementor Pro have the best visual editors. Popup Maker and YITH use the WordPress editor, which is simpler but less flexible for design. Consider how much time you want to spend building pop-ups.
Targeting options. If you need advanced targeting (cart value, product viewed, user history), go with OptinMonster or Thrive Leads. If basic page-level targeting is enough, Popup Maker or Hustle will work fine.
Performance. Pop-ups can slow down your site if the plugin is heavy. Jetvot Popup and Popup Maker are lightweight. OptinMonster loads from external servers, so it adds minimal weight to your hosting. Elementor Pro adds nothing extra if you already use the page builder.
A/B testing. If you want to optimize conversions with split testing, OptinMonster, Thrive Leads, and Convert Pro are your best bets. Most other plugins do not include this feature, or only offer it on expensive plans.
Do pop-ups hurt my WooCommerce store’s SEO?
Pop-ups can affect SEO if they cover the main content on mobile devices. Google penalizes intrusive interstitials on mobile. To stay safe, avoid full-screen pop-ups on mobile. Use time-delayed or exit-intent triggers instead of showing pop-ups immediately on page load. Most plugins on this list have mobile-specific settings to keep you compliant.
What is exit-intent technology?
Exit-intent technology tracks your visitor’s mouse movement on desktop. When the cursor moves toward the browser’s close button or address bar, the plugin triggers a pop-up. On mobile, it can detect back-button taps or inactivity. This lets you make one last offer before a visitor leaves your store.
Can I show different pop-ups on different WooCommerce pages?
Yes. All the plugins on this list support page-level targeting. You can show a discount pop-up on product pages, an email capture form on blog posts, and a cart recovery message on the checkout page. Some plugins like OptinMonster and Thrive Leads also let you target by product category or cart contents.
How many pop-ups should I show per page?
Stick to one pop-up per page visit. Showing multiple pop-ups annoys visitors and increases bounce rates. If you want to use different types (lightbox + sticky bar, for example), make sure they do not trigger at the same time. Use frequency capping so returning visitors do not see the same pop-up every visit.
Are these pop-up plugins GDPR compliant?
Most of them are. Popup Maker, Hustle, OptinMonster, and Convert Pro all support GDPR-compliant opt-in checkboxes. You can add consent text before the email field. However, GDPR compliance also depends on how you collect and store data. Make sure your email marketing platform and privacy policy are also compliant. The pop-up plugin is just one piece of the puzzle.
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Pop-ups are one of the most effective tools for growing a WooCommerce store. They capture leads, reduce abandonment, and drive sales. But the wrong plugin can slow your site down or annoy your visitors.
For most WooCommerce stores, we recommend WooCommerce All-in-One Popup if you want native integration, or OptinMonster if you need advanced targeting and A/B testing. Budget-conscious stores should start with Popup Maker since its free plan is surprisingly capable.
If you already use YITH plugins, the YITH WooCommerce Popup fits right into your existing setup. And if Elementor Pro powers your site, use its built-in Popup Builder instead of adding another plugin.
Whatever you choose, remember the golden rules: show one pop-up per page, use smart timing, offer real value, and always test your campaigns. A well-executed pop-up strategy can increase your conversion rate by 3 to 10 percent. That is a meaningful difference for any WooCommerce store.
