The plant kingdom is a fascinating realm of diverse shapes and colours, constantly in motion—though this movement is often subtle and imperceptible. Yet, the essence of growth is embedded in the organic forms of plants, such as their natural tendency to twist and spiral. This very ‘trace of growth’ is distilled into a simplified graphic motif of rotation, which serves as the foundation for the visual identity of the Czech oldest urban botanical garden.
This unifying motif is not only reflected in the logo and the composition of printed materials but also extends to a set of supplementary pictograms. Thanks to a collaboration with the architectural studio Mjölk, the visual identity is seamlessly integrated into the concept of the garden’s wayfinding system and urban furniture, anticipating planned transformations within the site.
Additional graphic elements are formed by flat renderings of the main ‘twist’ motif. The tip of the leaf is usually terminated at a right angle, which also creates a basic guideline for the placement of typography.
