Core Concepts
Foundational knowledge for leveraging Bombora’s B2B data and solutions
What is B2B audience segmentation?
In B2B marketing, speaking to everyone often means engaging no one. Advanced audience segmentation tools are driving increases in sophistication and elevated outcomes.
The complete guide to Bombora’s topics and taxonomy
The Bombora taxonomy is foundational to the way that we structure massive amounts of media consumption data collected across our proprietary Data Cooperative.
How to identify and engage your B2B target audience
Unlock Bombora’s insights on B2B audience targeting and learn how to build the right target market audience to drive successful marketing results.
How to create a customer churn prediction model
Discover how customer churn prediction helps reduce attrition, improve ROI, and drive growth. Learn about models, datasets, benefits, and how Bombora enhances accuracy.
Intent topics vs keywords
Understanding buyer behavior has never been more critical for B2B marketers and revenue teams. Yet, many organizations still rely on keyword-based approaches that reveal only a surface-level view of business research.