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PRIVACY POLICY

Blue Whale Websites

A division of Alvarez Brothers Inc.

Effective Date: February 23, 2026

1. Introduction

Blue Whale Websites (“we,” “our,” or “us”), a division of Alvarez Brothers Inc., is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you engage our website design and SEO services, visit our website, or communicate with us via email, text message (SMS/MMS), phone, or other channels.

By engaging our services or providing us with your personal information, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not provide us with your personal information.

2. Information We Collect

Contact Information: Name, email address, phone number, mailing address, and business name.

Business Information: Details about your home service business, including services offered, service areas, branding assets (logos, photos), website content, and business goals.

Account & Billing Information: Payment details, billing address, and transaction history related to our services.

Communications Data: Records of email correspondence, text messages (SMS/MMS), phone calls, and other communications between you and our team.

Website Analytics: Information collected through cookies, web beacons, and similar technologies when you visit our website, including IP address, browser type, device information, pages viewed, and referring URLs.

Service-Related Data: Website performance metrics, SEO analytics, keyword rankings, and other data generated through the delivery of our services on your behalf.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, maintain, and improve our website design and SEO services.
  • To communicate with you about your project, account, and our services via email and text message.
  • To send service updates, project milestones, invoices, and appointment reminders.
  • To send promotional messages, offers, and newsletters (with your consent).
  • To process payments and manage billing.
  • To analyze website performance and improve our own site and marketing efforts.
  • To comply with legal obligations and protect our rights.

4. Text Message (SMS/MMS) & Email Communications

By providing your phone number and/or email address, you consent to receive communications from Blue Whale Websites related to your services, account, and project updates. These communications may include:

  • Project status updates and milestone notifications.
  • Appointment confirmations and reminders.
  • Invoice and payment notifications.
  • Service-related announcements and important account information.
  • Promotional offers and marketing messages (with your prior consent).

 

Message Frequency: Message frequency varies based on your project status and service needs.

Opt-Out: You may opt out of text messages at any time by replying STOP to any message. You may opt out of marketing emails by clicking the “Unsubscribe” link in any email. Please note that opting out of communications may affect our ability to provide timely service updates.

Standard Rates: Message and data rates may apply. We are not responsible for charges imposed by your mobile carrier.

No Sharing for Marketing: We do not share your phone number or email address with third parties for their marketing purposes.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers: We may share information with trusted third-party tools and platforms that help us deliver our services, such as hosting providers, CRM platforms, email marketing tools, payment processors, and analytics services. These providers are contractually obligated to protect your data.

Legal Requirements: We may disclose information if required to do so by law or in response to valid legal processes, such as a subpoena, court order, or government request.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

With Your Consent: We may share your information with other parties when you have given us explicit permission to do so.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, maintain our business relationship, comply with legal obligations, resolve disputes, and enforce our agreements. Communication records, including text messages and emails, are retained for the duration of our business relationship and for a reasonable period thereafter.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information, subject to legal and contractual obligations.
  • Opt out of marketing communications.
  • Withdraw consent where processing is based on consent.

 

To exercise any of these rights, please contact us using the information provided in Section 11 below.

9. Third-Party Links

Our website and communications may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the “Effective Date” above. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Blue Whale Websites

A division of Alvarez Brothers Inc.

Contact@bluewhalewebsites.com