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Stories

Battle of the Brands | Round Three of Cars made in China: Xpeng vs Geely

Battle of the Brands dives into BYD and Polestar: Two EV giants with hype to…

Battle of the Brands | Round Two of Cars made in China: MG vs Nio – British Heritage or Chinese Tech?

Battle of the Brands dives into BYD and Polestar: Two EV giants with hype to…

Battle of the Brands | Round One of Cars made in China: Is BYD the new Volkswagen?

Battle of the Brands dives into BYD and Polestar: Two EV giants with hype to…

Guides

Total Video Brandformance Playbook

Performance TV marketing is a tried and tested way to send your reach to the…

Marketing Expansion Template: A Worksheet for Going Global

Our latest worksheet guides you through every step of building an internationalisation marketing strategy.

Scale with TV: A Guide to Performance-driven TV Marketing

Performance TV marketing is a tried and tested way to send your reach to the…

Markets

The Female Frequency: Beauty’s Most Loyal Consumers Are Speaking Loudly

Men’s beauty is going mainstream. From skincare to fragrance, discover the trends shaping the modern…

The Rise of Second-Hand Gifting: Trends, Motivations, and the New Normal

Second-hand gifting is on the rise, with 60% of people open to both giving and…

Black Week 2024: How Shoppers in Germany are Preparing for the Biggest Shopping Event of the Year

As Black Week approaches, our latest DCMN survey reveals key consumer trends. Impulse buying is…

Talks

Our Brandformance® Masterclass at OMR22

Our latest webinar took a look into how FREE NOW has used data despite the…

Our Offline Tracking Masterclass at OMR22

Learn exactly how you can use marketing measurement products to refine your offline tracking and…