At Conductrics, we enable companies to run A/B and MVT experiments, optimize campaigns with contextual bandit technology, and provide relevant customer experience and insights through our A/B Survey technology. However, as great as our technology is, ultimately we believe that the overarching value of any experimentation program is in how it provides a principled procedure […]
What’s the impact on your Conductrics implementation? As you are likely aware, many browsers have begun to restrict the ability to “track” visitor behavior, in an effort to protect visitor privacy. The focus is especially on third-party scripts that could track users as they move between totally unrelated sites on the Internet. Apple’s efforts in […]
Conductrics has a history of providing innovative approaches to experimentation, testing and optimization. In 2010, we introduced one of the industry’s first REST API for experimentation which also supported multi-arm bandits and predictive targeting. Continuing our goal to provide innovative solutions, we’ve developed Express Macros and Templates to safely and easily build tests at scale. […]
Passive Models This is an idea for scaling out certain data when transitioning to a highly clustered architecture. TL;DR Don’t just read, mostly subscribe. Ideally suited for data that is read often, but rarely written; the higher the read:write ratio, the more you gain from this technique. This tends to happen to some types of data […]
The Promises API seems to be everywhere these days, and it really is great at solving one of JavaScript’s weaknesses: complex dependencies between asynchronous code. For those new to promises, their most basic form is a queue of functions waiting for some asynchronous operation to complete. When the operation is complete, it’s result is fed […]