Communication is not About You. It’s About Them.

Most of what passes as communication and advertising is usually inefficient. It resembles the rumblings of a person who has nothing intelligent to say. Therefore, communication and advertising should always be preceded by branding and message-building. And by branding we don’t mean logos and visual identities. These are just the final expressions of an intellectual, analytical and creative process that allows to differentiate your brand, and to dramatize the functional and emotional values of your product or service. Only when the message is developed, messaging (communication) can commence.

“Your brand isn’t what you say it is. It’s what they say it is” – Marty Neumeier

No matter how good and authentic your brand is in your mind, you still need to get your message across to your target audience. Depending on channels, tools and overall consistency of your communication, the external perception of your brand can vary or be consistent with your expectations.

The tools and chanels selected for such campaigns depend on a variety of factors: B2B or B2B, local or global, market leader or market challenger, online business or offline business, etc.

It must be emphasized, however, that Black Florence is not your typical “do-it-all-averagely” agency. We believe in expertise and excellence. We are a boutique brand religion agency led by two experienced brand strategists. Having successfully crafted a new brand religion (brand strategy), we guide our clients in the communication process as well. Our partner network includes top tried-and-tested partners in the fields of design, video, photography, websites, social media, digital marketing, and other relevant areas. Like true godfathers of your brand, we ensure that everything your brand does or says is reflective of your new brand strategy