2026 Tailgate Challenge
Sponsorship Opportunities
Advance Admission Tickets
Admission tickets purchased by August 14th are $15.00 each for adults 21 years of age and over.
Admission tickets purchased by August 14th are $10.00 each for those under 21 years of age.
Children 10 years of age and under can enter for free.
To purchase tickets in advance, please call (205) 733-3776 ext. 302. Our team will be happy to assist you with your reservation.
Day of Admission Tickets
Admission tickets purchased at the gate are $20.00 each for adults 21 years of age and over.
Admission tickets purchased at the gate are $15.00 each for those under 21 years of age.
Children 10 years of age and under can enter for free.
Cash or Credit Accepted.
Monday, December 28, 2026
1-5 PM CT
Uptown District
Fan Fest Pep Rally
The Fan Fest Pep Rally will be held from 1-5 PM in Uptown Birmingham and will feature live music, interactive games, a Kids Zone, and corporate displays with food and beverages available for all ages. The event builds throughout the day in anticipation of back-to-back Pep Rallies from 4-5 pm featuring the participating head coaches, team captains, cheerleaders, dance teams, mascots, and marching bands! The event concludes with a firework demonstration above the Uptown skyline!
The Fan Fest Pep Rally is free and open to the public.
1-4 PM CT
Uptown District
Music Stage: Rock Candy Band
4-4:30 PM CT
Uptown District
Visiting Team Pep Rally
Join the coaches, players, cheerleaders, marching band, and thousands of fans for a pre-game pep rally on the main stage.
4:30-5 PM CT
Uptown District
Home Team Pep Rally
Join the coaches, players, cheerleaders, marching band, and thousands of fans for a pre-game pep rally on the main stage.
5 PM CT
Uptown District
Fireworks
Fireworks will immediately follow the pep rally!
1-5 PM CT
Uptown District
Fan Fest Pep Rally
The Fan Fest Pep Rally will be held from 1-5 PM in Uptown Birmingham and will feature live music, interactive games, a Kids Zone, and corporate displays with food and beverages available for all ages. The event builds throughout the day in anticipation of back-to-back Pep Rallies from 4-5 pm featuring the participating head coaches, team captains, cheerleaders, dance teams, mascots, and marching bands! The event concludes with a firework demonstration above the Uptown skyline!
The Fan Fest Pep Rally is free and open to the public.
1-4 PM CT
Uptown District
Music Stage: Rock Candy Band
4-4:30 PM CT
Uptown District
Visiting Team Pep Rally
Join the coaches, players, cheerleaders, marching band, and thousands of fans for a pre-game pep rally on the main stage.
4:30-5 PM CT
Uptown District
Home Team Pep Rally
Join the coaches, players, cheerleaders, marching band, and thousands of fans for a pre-game pep rally on the main stage.
5 PM CT
Uptown District
Fireworks
Fireworks will immediately follow the pep rally!
Game Day
9AM–12:45 PM CT
Uptown District
Fan Fest Tailgate
The Fan Fest Tailgate will be at Uptown Birmingham on game day. It is the official pre-game tailgate area for the Bowl featuring live music, interactive games, a Kids Zone, and corporate displays with food and beverages available for all ages.
The Fan Fest Pep Rally is free and open to the public.
9AM–12:45 PM CT
Uptown District
Music Stage: Man’s Best Friend
1PM CTProtective Stadium20th JLab Birmingham Bowl
TICKET REQUIRED
9AM–12:45 PM CT
Uptown District
Fan Fest Tailgate
The Fan Fest Tailgate will be at Uptown Birmingham on game day. It is the official pre-game tailgate area for the Bowl featuring live music, interactive games, a Kids Zone, and corporate displays with food and beverages available for all ages.
The Fan Fest Pep Rally is free and open to the public.
9AM–12:45 PM CT
Uptown District
Music Stage: Man’s Best Friend
- 1PM CTProtective Stadium
20th JLab Birmingham Bowl
TICKET REQUIRED
