Our B2B Marketing and AI Innovation Clients

Beyond the Arc helps accelerate business growth and efficiency for clients in financial services, fintech, technology, utilities and more.

Clients trust us because we understand the industries, audiences, solutions, and compliance risks. We focus on data, research and collaboration to create effective strategies and content.

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Industry-focused client success stories

20+ YEARS INDUSTRY EXPERIENCE

Technology, IoT, AI & Generative AI

How we deliver ROI

We know that tangible results matter. Beyond providing strategies, we’re an agile, hands-on partner to execute across channels, helping clients shorten cycle times and prove the value.

With ROI-ready assets you can measure in sales and marketing workflows, you can show leadership not only what we produced, but the impact it delivered.

Financial Services & Fintech Clients

We partner with banks and fintechs to win — creating strategies and content that drive revenue, sharpen customer engagement, and differentiate solutions in banking, payments, and wealth management.

OUR SERVICES

CLIENT CASE STUDIES – B2B MARKETING

Boost leads, fee revenue & deposits with a scalable GTM playbook

Helped a Top 20 bank tackle market pressure to attract 1000+ B2B leads and boost fee revenue and deposits for treasury management and commercial payment solutions. We defined new research-driven product positioning, messaging and GTM strategies. Then executed multi-channel content creation for core marketing, thought leadership, and sales team enablement.

Fuel sales for payments platform with industry-focused content

Boosted B2B sales engagement for our fintech client’s payments platform with content focused on needs and challenges of buyer audiences such as lenders, iGaming operators, toll agencies, and other billers. With our industry expertise, we suggested strategic topics, and provided research and content creation for blogs, whitepapers, and social media.

Exceed KPIs by 15% for regional commercial banking campaigns

Enabled a Top 5 bank to rapidly roll out campaigns to engage businesses in an east coast market where the bank has limited presence. As part of an Agile Marketing team producing a microsite, social media, digital and print ads, we helped the bank create deliverables twice as fast as their usual process, and exceed engagement KPIs by 15%.

CASE STUDY – AI INNOVATION

Accelerate a bank’s digital transformation with data-driven fintech strategies

For a community bank, we developed fintech and data science strategies that resulted in the successful deployment of 10+ new capabilities including digital onboarding, predictive modeling, and an industry-leading banking-as-a-service platform.

Technology, AI and IoT Clients

Our decades of expertise in technology, B2B marketing and AI/ML helps clients from startups to global industry leaders increase market growth and operational excellence for enterprise software, hardware, SaaS, data management and more.

OUR SERVICES

CLIENT CASE STUDIES – B2B MARKETING

Increase growth for IoT solutions with multi-channel engagement

Helped a tech industry giant grow their IoT business for connectivity and edge computing platforms and hardware for connected devices and industrial networking. To drive sales engagement and event promos, we created product collateral, web and social content, and thought leadership blogs to convey complex concepts in a clear, compelling way.

4x boost in social media impressions for renewable IT sales

Our technology marketing expertise helped our client increase sales for renewable IT systems like hyperscale servers and mini-racks, and secure solutions to decommission data centers. For targeted social media ads, we created copy, graphics, and managed the campaign. Iterating over 3 weeks, we increased impressions 4x while reducing costs 52%.

Amplify sales engagement for AI customer service platform

To accelerate the sales pipeline for our client’s AI solution for call centers, we wrote an extensive whitepaper on solving industry challenges with future-forward tech. To extend value, we then remixed content into short articles to attract more leads through digital ads and social media.

CASE STUDY – AI INNOVATION

Predict and reduce manufacturing client churn to retain millions in revenue

With rapid prototyping of AI models, we helped a manufacturer uncover key drivers of attrition and predict customers at risk of churn. Within 90 days of project launch, the company could identify at-risk relationships and create retention strategies – citing that every 1% reduction in attrition could help them retain $35M in revenue. Read the full case study >

Improve logistics systems with machine learning models that client patented

Helped a fleet management company improve tracking systems with predictive capabilities to capture actionable intelligence for their customers. We analyzed vehicle location data and created machine learning algorithms that our client later patented.

Power Utilities Clients

We help utility companies leverage AI, Generative AI and machine learning to maximize operational efficiency and performance, make better decisions, and improve customer experience.

OUR SERVICES

AI, NLP & Generative AI Consulting

CLIENT CASE STUDIES – AI INNOVATION

Improve plant performance systems with fast access to actionable insights

For Electric Power Research Institute (EPRI), we used natural language processing (NLP) to enable our client to quickly mine thousands of industry reports, and find patterns in narrative data to create an “early warning system” for plant operators.

To classify the data, we developed an electric power industry dictionary, and then applied NLP algorithms to analyze text in maintenance reports, regulatory filings, and public reports from the ADAMS database.

Reduce utility plant downtime with ML-driven decisioning insights

To help operators improve plant conditions, we created an ML-driven decision analysis tool that provided insights on actions to take to correct unusual patterns and reduce plant downtime.

This machine learning tool used aggregated power generation data from multiple plants in its optimization algorithms, and improved over time as new datasets were added.

left quote It was an absolute pleasure working with you. We value the knowledge and expertise your team brought to the work and appreciated tremendously the partnership. Hope we get the chance to work together again in the future.

— Senior Marketing Leader and Head of Customer Engagement and Retention, Top 5 Bank

Other Industries

Our team also has expertise in a range of other industries to help clients with digital marketing, customer experience strategies, and AI and Generative AI innovation.

Media & Entertainment

Retail

Healthcare

Industrial

Logistics

Government

Frequently Asked Questions

What industries does Beyond the Arc serve?

Beyond the Arc specializes in serving clients in financial services, fintech, technology, and utilities. Our deepest expertise spans banking, payments, fintech startups, technology innovators, and electric power providers, where we’ve delivered proven results for both B2B marketing and AI consulting and solutions. We also have expertise in retail and e-commerce, media and entertainment, healthcare, manufacturing, and government sectors.

What types of companies do you work with?

We work with companies ranging from Series A startups to Fortune 50 industry leaders primarily in commercial banking, fintech, technology innovation, and power utilities. Our clients often need specialized industry expertise to help them plan and execute go-to-market strategies and B2B marketing, or to boost operational efficiency and business performance through AI analytics solutions.

What makes your client relationships successful?

Our successful client relationships stem from our unique blend of industry knowledge and expertise in B2B marketing and AI innovation to support clients in banking, fintech, technology, and more. We’re highly collaborative strategic thinkers and creatives who provide proven strategies and fast turnaround for deliverables that help clients drive revenue growth and operational efficiency.

Do you work with startups or just established companies?

We work with companies of all sizes, from high-growth startups to midsize companies and global enterprises. Our startup clients typically include Series A-C fintech and technology companies. Established clients often include national banks, tech industry leaders, and utility operators.