LEADING HIGHER-EDUCATION VIDEO PRODUCTION COMPANY SINCE 2015
Video Production for Colleges, Universities, and Education Organizations
Get authentic, mission-driven video stories that attract enrollment, inspire giving, and strengthen public trust in your institution.
- Increase enrollment
- Engage donors
- Showcase research & impact
TRUSTED BY LEADING EDUCATION & RESEARCH INSTITUTIONS NATIONWIDE
We Help Your Institution Thrive in a Competitive Higher Ed Landscape
Get Video Stories That Help You Attract Students, Secure Funding, and Stand Out
Storytelling that moves your institution forward.
Your enrollment goals, advancement priorities, and fundraising targets demand more than generic marketing.
We help colleges turn student and faculty experiences into impact-focused, trust-building stories that strengthen your brand, attract the right students, and keep donors confident and excited about your mission.
Turn curiosity into enrollment and support.
From prospective students exploring your website to donors considering their next gift, video storytelling helps you connect at every stage of their journey.
We craft stories that inspire, helping your audience move from awareness to action.
Put your people and purpose in the spotlight.
We showcase the heart of your work by involving the people who make it possible: students, faculty, researchers, and community partners.
Filming becomes a moment of pride and connection as your stakeholders see their contributions reflected in a professional, creative environment.
Our multi-camera setup, lighting design, and on-set direction help everyone look and feel their best.
Ready to get started?
“Betterme guides your team through your organization's goals and develops a captivating storyline to inspire your target audience."
Rebecca Burton
Florida Museum of Natural History
at University of Florida
Bring Your Mission to Life With These High-Impact Video Stories ...
Anthem Videos
Tell an energetic, inspirational story that captures your mission, impact, and the people you serve.
Student Success Stories
Highlight real student journeys to inspire prospective students and boost enrollment.
Science & Research Stories
Break down complex ideas into engaging narratives that spark curiosity.
Educational & Training Videos
Deliver clear, high-quality learning experiences that teach, empower, and scale your impact.
Donor Recognition Stories
Celebrate the people who make your mission possible and strengthen long-term support.
Program Stories
Showcase your program’s purpose, outcomes, and human impact to engage funders and stakeholders.
Our dynamic team creates stories to meet a variety of video production use cases, including:
- Website Videos
- Online Video Ads
- Fundraising Gala Videos
- Social Media Videos
- Scientific Research Videos
- Recruiting Videos
- Online Course Videos
- Donor Outreach Videos
- TV Commercials
- Event Videography
Let's discuss your marketing strategy and goals and what kinds of videos you need:
We’ve Helped Universities, Colleges, and Youth-Development Organizations Tell Powerful Video Stories Since 2015
FEATURED CASE STUDIES
See what's possible
when you partner with us to tell your story.
University of Florida College of Agricultural & Life Sciences
Capturing the Heart of a College in a Flagship Video
An anthem video celebrating the hands-on learning, research, and real-world impact of UF’s College of Agricultural & Life Sciences.
Santa Fe College Student Support Services
A Full-Funnel Storytelling Strategy for TRIO
A series of student success stories featuring first-generation and under-resourced students whose lives were transformed through TRIO support.
Florida Department of Education
Literacy Practice Profiles Deliver Training at Scale
Multi-camera, full-length classroom recordings showcasing instructional techniques and real teacher–student interactions to highlight best practices.
"From the onset, their professionalism and dedication towards our project was evident."
Vaughn Wright
Songbird Education
From planning to filming to post-production, we bring a unique blend of creativity and expertise to every project.
Custom Video
Production Proposal
Starting with a Discovery Call, we’ll listen to your ideas and uncover how to tell a story about your institution that inspires.
From there we’ll present you with your Custom Proposal (in 1-2 business days) detailing how we we can help achieve your goals through video storytelling.
Strategic Pre-Production & Planning
Every video production begins with a strategic planning process.
By plotting each video’s narrative, interview questions, and shot list, we ensure every production step leads to videos that resonate and inspire.
We’ll deliver a Creative Brief that gives you a clear idea of what we’ll be making before we dive into filming and editing.
Impactful Interview Style
We’ll interview the key subjects and capture their genuine perspectives about your organization’s impact.
Our interviews don’t just capture facts; they capture emotions, passion, and purpose.
When your audience hears from real people deeply connected to your mission, they’re more likely to connect emotionally and take action.
Collaborative Post-Production
Following filming, we deliver the First Cut of the edit to you — typically within two weeks — so that you can review and let us know if we’re on the right track.
We’ll revise and send you as many iterations throughout the process as needed until you’re thrilled with the Final Cut. That’s right, there’s no limit to the number of revisions you can request — and no surprise charges.