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Zach Binkley's avatar

Benn — I've been reading your work for a while and featured 'Compacting' in my newsletter this week. I ended up threading it together with Jerry Neumann's Red Queen piece and a William Hockey conversation about building in boring markets — they all point at the same uncomfortable idea about what compression costs. Thought you might find the synthesis interesting. (https://www.zachbinkley.com/distillations/practicing-wisdom-issue-17)

Benn Stancil's avatar

Ah, nice, thanks for sharing!

And yeah, I saw Neumann's post a bit ago, and honestly felt like it didn't quite go far enough? Or, it stepped to the edge but couldn't quite step over it, which is, there is no science at all. To me, startups, or doing anything that's driven by attention, is more art than anything. It's being different and unexpected. There is science *in* startups, as there is science in painting, but I don't think the core competency is science at all.