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Vector 24
Discover Groupe GM's latest innovations, news and press releases.
Eco-friendly cotton pads and cotton swabs with natural packaging labeled 0% plastic, displayed with cotton flowers

Sustainable hospitality starts here

Groupe GM, the international leader in guest amenities, is marking Earth Month by addressing one of the hospitality sector’s biggest challenges: the environmental impact of waste. The hospitality industry generates a startling 150 million tons of plastic waste annually, much of which comes from food and drink consumption, bathroom toiletries, and laundry packaging. As modern travellers increasingly seek out hotels that prioritize sustainability
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Algotherm Ocean Spa product range including shampoo, conditioner, shower gel, and soap displayed on glass stands with a green background

Experience ocean-inspired luxury with the Groupe GM and Algotherm hotel collection

Since 1962, Algotherm has harnessed the power of marine ingredients to develop innovative skincare solutions that remineralise and regenerate the skin. Today, the brand takes its expertise to the next level by integrating high-performance, clinically recognized ingredients inspired by aesthetic medicine. This expert heritage now comes to life in a hotel line that transforms every guest’s.
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Set of amber bottles and skincare products labeled ‘Compagnie de Provence’ arranged on a turquoise background with a lotus stem and citrus fruit.

Groupe GM and Compagnie de Provence unite to redefine hotel amenities bringing provençal elegance

Groupe GM, the global leader in premium guest amenities, proudly announces a new exclusive hotel line in collaboration with the iconic French brand Compagnie de Provence. Combining Groupe GM’s worldwide reach and unmatched hospitality expertise with Compagnie de Provence’s Provençal heritage, the collection reflects a shared vision of authenticity and refined simplicity.
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Isula Parfums body care products including shampoo, shower gel, lotion and conditioner displayed on rocks with sea view

Groupe GM and Isula join forces to launch an authentic and sustainable hotel line

Isula embodies a unique olfactory journey, born from the collaboration of Stéphanie, driven by a deep love of her native Corsica, and Paolo, a Tuscan economist turned perfumer driven by his passion for the island. Founded in 2007 and enriched by their union in 2016, the brand reflects a fusion of the rich heritage of Corsica and Tuscany with flourishing creativity.
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Cinq Mondes Paris skincare products (shampoo, liquid soap, cleansing gel, and bar soap) displayed on a wooden shelf

Experience exceptional care with Groupe GM and Cinq Mondes’ Hotel line

The Cinq Mondes hotel line is infused with Citron Bahia, an aromatic and refreshing fragrance created by perfumer Olivia Giacobetti. At its heart, lemon pulp and leaves blend with coconut water, lifted by a vibrant citrus note. A warm cedar wood base anchors the composition, evoking the lush purity of Amazon waterfalls. This signature scent offers guests a serene yet invigorating sensory journey.
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Alqvimia spa products including shampoo, hand and body wash, and soap displayed with natural stone and wood decor

Refresh the guest experience the spring with the Alqvimia and Groupe GM hotel line

Groupe GM, the international leader in guest amenities, is marking the start of spring by highlighting its hotel line with Alqvimia, a Catalonian brand that is a pioneer in natural wellness. Spring marks a fresh beginning and a chance to reconnect with the beauty and spirit of nature. The Alqvimia hotel line is an exclusive collection inspired by the brand’s heritage of craftsmanship and its connection to nature.
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Hei Poa sun care products including SPF 50 sunscreen, after-sun gel, and monoi oil displayed on sand at the beach

Elevate Summer Stays and Pamper Your Guests with the Hei Poa and Groupe GM Sun Care Hotel Line

As the holiday season approaches, Hei Poa brings its expertise in Polynesian beauty rituals to the hotel world with a luxurious, ocean-safe, and hydrating SPF 50 sun care formula. Designed for long-lasting protection, these products allow guests to enjoy carefree moments at the beach, poolside, or exploring summer destinations.
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A minimalist arrangement of myBlend SPA products including conditioner, body lotion, and soap, displayed in white packaging with soft natural light and shadows on a neutral background.

Indulge in responsible luxury with Groupe GM and myBlend’s new hotel amenity collection

Founded by Dr Olivier Courtin and part of Groupe Clarins, myBlend is a prestigious beauty house that seamlessly integrates innovation, wellness, and a holistic approach. Dr. Courtin believes that true beauty reflects a harmonious balance between the skin, body, and mind. The brand is committed to providing sensorial and memorable rituals that enhance well-being and rejuvenate both body and mind.
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Typology skincare and haircare products displayed with wall-mounted dispensers

Groupe GM partners with esteemed French skincare brand Typology to create its first hotel line

Typology, a pioneer in skincare, has entrusted Groupe GM with the development of its first-ever hotel line. This new hotel line mirrors Typology’s commitment to sustainability, combining clean formulations with eco-friendly packaging that showcases the brand’s minimalistic aesthetics and respectful ingredients.
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Memo Paris Irish Leather hotel amenities including body lotion, shampoo, conditioner and soap displayed on marble bathroom counter

Groupe GM partners with luxury fragrance house MEMO Paris create a new luxury hotel line

The international leader in the guest amenity industry, Groupe GM is proud to announce its collaboration with the esteemed luxury fragrance house MEMO Paris. This partnership marks Memo’s first collaboration with Groupe GM, creating a hotel line that highlights its unique fragrances and luxurious designs.
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Pascal Morabito travel-size shower gel, shampoo, and conditioner arranged on a wooden tray beside a modern shower fixture.

Groupe GM announces a relaunch of the Pascal Morabito amenity line

Groupe GM, a leading international player in the guest amenity sector, has announced the relaunch of the iconic Pascal Morabito Contemporary hotel line. Redesigned to better reflect Groupe GM’s sustainability goals, this specially tailored product range will be available worldwide thanks to Groupe GM’s extensive distribution network. The two companies have worked together to reimagine the popular hotel line.
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Phytomer bath products arranged on a bathroom shelf with a blurred ocean view in the background.

Groupe GM announces its new partnership with Phytomer

Groupe GM, international leader in hotel amenities, is proud to announce a new partnership with Phytomer. Phytomer is the story of three generations and each one is driven by the same dream: offer the skin the sea’s most incredible benefits. For 50 years, Phytomer has been transforming the sea into skincare to better reveal the beauty of women and men. . The world’s most beautiful spas have chosen to offer...
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Clarins hand wash bottle mounted beside a modern sink, displayed in a clean, minimalist bathroom setting.

Groupe GM announces a relaunch of the Clarins amenity line

Groupe GM, the international leader in hotel amenities, has announced the relaunch of the Clarins hotel line, perfumed with the iconic Eau Dynamisante. Redesigned to better reflect Groupe GM’s sustainability goals, this specially tailored product range will be made available worldwide thanks to Groupe GM’s extensive distribution network. It all began in the first Clarins Institute on rue Tronchet, Paris.
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Bienvenue Paris hair and body care products arranged on a bathroom counter with folded towels and amenity sachets.

Groupe GM, key player in the hotel amenities industry, celebrates 50 years of business success

Since the very beginning, Groupe GM has been a pioneer within the amenities industry, creating the concept of branded amenities for hotels. Today, the group is celebrating Bienvenue, their first hotel amenity brand which is now over 45 years old, and simultaneously, the first collection of cosmetic products designed in France for the hotel industry specifically. Groupe GM is happy to pay tribute to Bienvenue.
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Anne Semonin “Mémoires d’Été” hand wash, body lotion, and shampoo displayed by a sink with citrus fruits and greenery.

Groupe GM launches new Anne Sémonin amenities line: “Mémoires d’été”

Groupe GM, a leading international amenity provider, is launching a new hotel line with the renowned Anne Sémonin brand. Celebrating their active collaboration since 2010, this specially tailored amenity range will be made available worldwide. Called “Mémoires d’été”, the new hotel line is eco-designed to be fully in line with Groupe GM’s Care About Earth programme.
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Omnisens Paris “Thé Tonique” hair and body gel bottle mounted on a tiled bathroom wall with soft floral elements in the foreground.

Groupe GM launches new Omnisens amenities line after 12 years of partnership

Groupe GM, one of the leading international amenities providers, is launching a new hotel line with the distinguished Omnisens brand. Celebrating collaboration together since 2009, this specially tailored amenity range will be made available worldwide thanks to Groupe GM’s extensive distribution network. The new line is inspired by the Fraicheur Tonique range and enriched with white tea extracts.
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Damana solid toiletry products arranged on a rustic wooden surface, with boxed soaps beside a metal bucket and folded towel.

Groupe GM Launches New DAMANA® Solid Range

As part of its ‘Care About Earth’ program, Groupe GM, the world leading player in the hotel amenity industry is launching the first solid amenity bath line branded Damana® Earth & Sun. The Damana® Earth & Sun Solid Range is enriched with aromatic plant extracts and celebrates the Mediterranean nature. DAMANA® is a Groupe GM brand, well known for its simplicity and happiness. The DAMANA® Solid Range is a vegan amenity line, formulated with natural origin ingredients.
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Hopscotch System Europe
Joanne Burban
jburban@hopscotch.one
+44 20 3372 9408

Camille Gachet
cgachet@hopscotch.one
+353 (1) 556 9729

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