Home / About us
A family-owned company, Groupe GM has been supporting exceptional hospitality for over 50 years. Its expertise is reflected in the design of tailor-made solutions, true to the identity of each establishment and enhanced by exclusive collaborations with iconic brands from the worlds of cosmetics, fashion, design, and wellbeing.
Committed to a more responsible future, Groupe GM places sustainability at the heart of its strategy through the Care About Earth program, combining environmental standards, innovation, and industrial excellence.
Creativity, quality, and a strong sense of service guide every creation, shaping memorable hospitality experiences.
Our values are the driving force behind our success. Creativity, quality, sustainability, innovation, reliability, and exceptional service are not just concepts - they are the standards by which we measure our excellence. They guide us in providing tailor-made and eco-conscious solutions that respect our planet and cater to the specific needs of the hospitality industry.


Our mission is to make a positive difference in the world of hospitality by empowering hoteliers and enabling them to pamper their guests with highest quality amenities, creating the ultimate guest experience - all while maintaining the utmost commitment to sustainability. We turn simple gestures into extraordinary memories that inspire and delight.
With our expertise and deep understanding of the industry, we nurture strong, personalized one-on-one relationships with both brand partners and establishment clients.
Located as close as possible to the regions they serve, the teams of Groupe GM France support hoteliers by relying on a deep understanding of their operational realities. Backed by a sales team of more than 50 professionals, including locally based experts, Groupe GM France guarantees a close, reliable, and responsive service. Each client benefits from a dedicated contact covering France, the Benelux countries, Germany, Austria, the Czech Republic, and Slovakia.


Designed to adapt to the fast-paced nature of the hospitality industry, our logistics structure relies on a strategically located platform in the Île-de-France region and a large permanent stock of standard and bespoke hospitality products. This agile organization enables us to ensure on-demand deliveries, guaranteed within 48 to 72 hours.
At the core of Groupe GM’s strategy, the Care About Earth program, implemented in 2018, drives our commitment to prioritizing green resources, continually seeking sustainable alternatives, and promoting reusability. Through these initiatives, we actively reduce our environmental impact and help protect our planet for future generations.






