Targeted Marketing through Detailed Reporting
Here’s a super-short article from MEDIA Magazine that has far-reaching implications about just how important digital signage will become in the following years. Digital Signage networks are already targeted at specific audiences, and can update their messages based on time of day, location, weather, etc. But with the onset of RFID readers and personalized self-service kiosks, digital signage installations are taking on a whole new level of customized consumer interaction. This article points out the data reporting that is a crucial component of your digital signage software, When you can track and analyze how your customers respond to certain campaigns instantly, you’re better prepared to react, evolve, and stay perfectly targeted in your marketing.-BBASS
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Getting The Drop On Media — While You Shop
IN-STORE DIGITAL SIGNAGE IS ABOUT to get a lot more attention from data-addicted media buyers with the unveiling of a state-of-the-art, real-time measurement system created especially for in-store networks. Washington-based DS-IQ and Broadsign Inc. have integrated their technologies to create a system capable of measuring and predicting sales lift based on ads running on various retail networks. “This integration will help the digital signage industry to upgrade its status as an emerging medium and an indispensable part of the media mix,” explains BroadSign CEO Cord Christiansen.
The new technology enables BroadSign play logs to merge with retail point-of-sale data so that retailers and advertisers can monitor how each ad campaign affects sales directly from their laptop PCs.
“Leading retailers and consumer packaged goods companies have told us that they want to expand the use of in-store media to reach their consumers and boost same-store sales,” says Tom Opdycke, CEO of DS-IQ. “But in order to start moving their ad dollars, they have to have access to this sort of detailed information.”
Tricia Despres is a freelance writer, who has worked at Starcom Mediavest and Discovery Communications.
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