Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

How Ronk Communications Drove Higher Ed Enrollment Traffic at Scale with Basis

Ronk Communications used Basis to expand Colorado State University Global's programmatic presence across display, audio, and CTV, uncovering new audiences ...

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7 Programmatic Advertising Trends Shaping 2026

The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.

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Why Data Quality Determines AI Success

Strong AI outcomes require strong inputs. Learn why clean, unified first-party data is the foundation of AI success.

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4.1M+ Video Completions: How Wheelhouse DMG Used Basis to Drive Awareness with Niche Audiences

Wheelhouse DMG leveraged Basis’ tech and programmatic expertise to increase ad spend by 41% and deliver privacy-friendly performance for a ...

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The Case for Supply Path Optimization as Strategic Priority

Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.

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Going Deep on Live Sports Advertising Opportunities

Explore live sports advertising opportunities across CTV, streaming, and digital. Learn how sports ads reach engaged fans and deliver measurable impact.

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Achieving and Demonstrating ROI on AI in Marketing

Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.

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What Brands Should Look for in an Agency Partner in 2026: 5 Questions to Ask

Five questions that reveal whether an agency partner fits 2026's demands.

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Basis Political Advertising Bootcamp: Winning with CTV

CTV is on track to account for more than half of all digital political ad dollars in 2026, but buying ...

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