Market Testing
Shell Conntected Car Venture
Shell entered the car ownership industry to shed transparency on vehicle ownership.
The Client
VehicleIQ by Shell is on a mission to digitize the car ownership experience by providing a trusted, unbiased, and convenient vehicle health report.
Their product is an advanced, deep vehicle scan that provides vital health, maintenance, and market value information to the customer about their vehicle.
services
– Branding & Website
– Kiosk UI/UX
– Video Production
– Motion Graphics
– Photography
The Client
VehicleIQ by Shell is on a mission to digitize the car ownership experience by providing a trusted, unbiased, and convenient vehicle health report.
Their product is an advanced, deep vehicle scan that provides vital health, maintenance, and market value information to the customer about their vehicle.
services
– Branding & Website
– Kiosk UI/UX
– Video Production
– Motion Graphics
– Photography
product mocks
These photo-realistic product mocks were created and used on the website. Each accompanied by copy to explain how the process works to the customer.
The Project
I worked with a small team within Shell specifically created to run a connected car venture. Operationally, I handled much of each project’s scope development, as well as the design and execution.
Projects ranged from in-person self serve kiosk UI/UX, assisted scan iPad UI/UX, product demonstration videos, branding, visual design, lifestyle photography, and end-to-end website launch
lifestyle photography
To build product credibility, I simulated real-world customer stories using photography. These participants were sourced, photographed, and edited by me.
product video
This short looping product video helps to illustrate the entire process for the customer. I scripted, filmed, animated, and edited.
