Backstage SEO is a search marketing consultancy that helps B2B SaaS companies get found in ChatGPT and Google, then turn that visibility into qualified pipeline.
Trusted by B2B marketing leaders from…
Your buyers aren’t starting with Google anymore. They’re asking ChatGPT to build a shortlist, then using Google to compare, then making a decision. If you’re invisible in AI search, you’re losing deals before the evaluation even begins.
AI traffic growth in past year
Average organic traffic decline
More traffic from Google than AI
And this isn’t an either/or situation where you can pick and choose. Today, you need to win in both places to generate consistent inbound organic pipeline.
Source: Ahrefs Web Analytics study of ~82K sites
Most providers focus on one of these. Maybe two. We integrate all three, because that’s what it takes to build pipeline from search in 2026.
AEO
Answer Engine Optimization
SEO
Search Engine Optimization
CRO
Conversion Rate Optimization
We’re a boutique consultancy built for B2B SaaS teams that need senior-level search expertise and hands-on execution without hiring full-time specialists.
AI VISIBILITY
ChatGPT has its own rankings, sources, and answers that are separate from Google. We map the most important prompts your prospects will actually be use, track your visibility daily, and show you exactly where you’re getting cited compared to competitors.
INTEGRATED APPROACH
Most providers specialize in one thing and bolt on the rest as an afterthought. We build AEO, SEO, and CRO into every engagement from day one because they compound on each other. We aren’t chasing empty clicks just to make the SEO charts go boom.
QUICK WINS
Most B2B businesses have years of content sitting idle, collecting cobwebs. We start by identifying what’s already close to working and build a 90-day roadmap that prioritizes quick wins first. Think traffic gains in weeks, not months. Then we compound from there.
SENIOR EXECUTION
No junior handoffs. No strategy decks that sit unexecuted. Every client works directly with Josh from kickoff through delivery. Boutique by design means we only work with 4-6 clients at a time so you get actual 1-to-1 attention, not some support ticket system.
PIPELINE FOCUS
We don’t optimize for traffic that doesn’t convert. Pageviews without a purpose are pointless. Every content and strategic decision ultimately ties back to one core question — does this move prospects closer to the sale?
Every engagement starts with a review of your current landscape. From there, we build a plan and execute together.
START HERE
A clear roadmap showing exactly where you’re visible, where you’re invisible, and what to prioritize first across AI search, traditional search, and on-site conversion paths.
$6,000
one-time · 4 weeks
A prioritized 90-day plan you can execute yourself or hand off to us to run.
AI Search Visibility
Do you show up when prospects ask ChatGPT for recommendations? Where are competitors showing up instead?
What you get:
Traditional Search
Which pages are working, which are wasting space, and where are the quick wins hiding in your existing content?
What you get:
On-Site Conversions
Pageviews without a purpose are pointless. Where is your website letting conversions slip through the cracks?
What you get:
With three ways to work together based on how much you want to hand off.
$4,000
/ month
I steer the ship and your team helps execute.
Best for teams with content production capacity that want senior-level direction to focus their efforts.
RECOMMENDED
$6,000
/ month
I own the organic search channel in full for you.
Best for teams that want to hand off organic search entirely, from strategy through execution and reporting.
$12,000
/ month
An embedded Head of Search without adding FT employees.
Best for teams that want a weekly strategic partnership, faster execution velocity, and an embedded partner.
A detailed side-by-side comparison.
RECOMMENDED
Unlimited async consulting access
You get a direct line to me, not an account manager. Ask questions, get feedback on drafts, pressure-test ideas, etc. And no bucket of hours that a few email chains burn through.
Visibility tracking & monthly reporting
AI search and traditional search monitoring with exec-ready reports you can share directly with leadership. Green or red, I’ll report it all.
Ongoing optimization
Title tweaks, internal links, quick fixes, etc. I’ll handle all of the small things that compound over time (with no caps or limits each month).
Monthly strategy meeting
One recurring call per month. We review what moved, what’s next, and what needs to shift. You’ll have what you need to update leadership.
Search-led content briefs
Ready-to-write outlines with search requirements baked in. Your team writes, I make sure it’s aimed at the right target.
2x
briefs / mo
As needed
As needed
End-to-end content production
I’ll handle the full content production cycle — research, writing, optimization, and publishing coordination. New pages, refreshed content, whatever moves the needle that month.
3-5x
assets / mo
6-8x
assets / mo
Direct internal team coordination as needed
I’ll connect directly with your dev, design, or content teams to keep things moving. No need to relay information back and forth.
Weekly strategic partnership
Weekly calls, weekly written updates, ongoing Slack dialogue. We’re operating as a team, not vendor and client.
Internal meeting participation
I’ll join relevant team meetings, planning sessions, or leadership updates. Whatever helps us move faster & build confidence in the program.
Priority access
Same-day responses. First in line when priorities shift.
Unlimited async consulting access
You get a direct line to me, not an account manager. Ask questions, get feedback on drafts, pressure-test ideas, etc. And no bucket of hours that a few email chains burn through.
Advisory
Growth
Fractional
Visibility tracking & monthly reporting
AI search and traditional search monitoring with exec-ready reports you can share directly with leadership. Green or red, I’ll report it all.
Advisory
Growth
Fractional
Ongoing optimization
Title tweaks, internal links, quick fixes, etc. I’ll handle all of the small things that compound over time (with no caps or limits each month).
Advisory
Growth
Fractional
Monthly strategy meeting
One recurring call per month. We review what moved, what’s next, and what needs to shift. You’ll have what you need to update leadership.
Advisory
Growth
Fractional
Search-led content briefs
Ready-to-write outlines with search requirements baked in. Your team writes, I make sure it’s aimed at the right target.
Advisory
2x
briefs / mo
Growth
As needed
Fractional
As needed
End-to-end content production
I’ll handle the full content production cycle — research, writing, optimization, and publishing coordination. New pages, refreshed content, whatever moves the needle that month.
Advisory
Growth
3-5x
assets / mo
Fractional
6-8x
assets / mo
Direct internal team coordination as needed
I’ll connect directly with your dev, design, or content teams to keep things moving. No need to relay information back and forth.
Advisory
Growth
Fractional
Weekly strategic partnership
Weekly calls, weekly written updates, ongoing Slack dialogue. We’re operating as a team, not vendor and client.
Advisory
Growth
Fractional
Internal meeting participation
I’ll join relevant team meetings, planning sessions, or leadership updates. Whatever helps us move faster & build confidence in the program.
Advisory
Growth
Fractional
Priority access
Same-day responses. First in line when priorities shift.
Advisory
Growth
Fractional
Month-to-month. No minimum commitment. Cancel or pause anytime with no penalties.
We’ll hop on a quick 30 min discovery call first to make sure it’s a good fit all around.
Real numbers from past Backstage SEO engagements with B2B SaaS and professional service companies.
+850
New top 3 rankings added
+160%
Avg 90-day traffic increase
+281%
Increase in AI citation rate
+240%
Lift in top 3 rankings YoY
Backstage SEO set us up for long-term success with a content strategy that actually drives conversions. We’re already seeing more qualified leads from search than ever before.
Aaron Short
Founder & CEO, b-line
Josh was a fantastic partner. Timely, patient and educated us on how to move forward with SEO in mind. Would gladly recommend him to other brands.
Sarah Jane Owen
Head of Marketing, Legitimate
Josh has a keen understanding of how to use SEO as a vehicle for company growth and he never loses sight of the bigger picture: qualified leads and revenue.
Melissa Zehner
Fractional Head of Content, B2B SaaS brands
Senior-level consulting. No more getting tossed to junior “strategists” that’ll just be learning the ropes on your dime.
Hey there. I’m Josh Gallant, founder of Backstage SEO.
I’ve spent years helping B2B SaaS teams turn search into a reliable pipeline channel.
Before starting Backstage I led search marketing efforts for Canva, SimilarWeb, Jobber, and more high-growth SaaS brands as Director of Strategy at Foundation Marketing, a leading B2B SaaS content marketing agency.
Now I run a search marketing consultancy that’s small on purpose.
We work with 4-6 clients at a time. That’s it.
Just senior-level strategic thinking and execution with direct access to yours truly.
PS: No guarantees you’ll catch me in the bow tie on calls. That was a wedding night special 😅
Start with The Search Blueprint. Our 4-week assessment to map your AI visibility, identify your biggest SEO opportunities, and build a 90-day action plan.
Pipeline-focused search marketing for B2B SaaS. We help companies get found in ChatGPT and Google, then turn that visibility into qualified leads.
