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A fully distributed team making the web a better place.

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Craft Stories 22

Craft Stories 22

  • Meredith Hoppe Avatar
    Meredith Hoppe, Francisco Alvez Francese, Toto Castiglione

    Celebrating Polish creators at WordCamp Europe 2026

    People flew home from Kraków with a dragon in their bags. A Renaissance portrait, too, and a hobby-horse rider out of local legend. WordCamp Europe came to Lesser Poland’s capital this June, and the swag came from the city itself.

    Celebrating Polish creators at WordCamp Europe 2026
  • Zeljko Gudelj Avatar
    Zeljko Gudelj, Nebojsa Jurcic

    Designing for Curiosity at Rodeo Adventure Labs

    Not every redesign should make a site feel simpler. Some brands need their complexity because that is where the knowledge, stories, and character live. Rodeo Adventure Labs was one of those projects: a bike company shaped by exploration, experimentation, and a community that cares as much about the ride as the product.

    Designing for Curiosity at Rodeo Adventure Labs
  • Elizabeth Pizzuti Avatar
    Elizabeth Pizzuti

    Agents, Agents Everywhere: Designing for AI Buyers vs AI Coworkers

    In 2026 commerce, the term “agent” has become ambiguous, referring to both AI shoppers (Agentic Commerce) and AI workers for merchants (Agentic Merchant Operations). Distinct design principles are necessary for each type to enhance transparency and control. Clear language usage is essential to foster understanding and trust among merchants in this evolving landscape.

    Agents, Agents Everywhere: Designing for AI Buyers vs AI Coworkers
  • Directing AI

    Reflections on an AI experiment that integrates personal creativity and technology, creating a small open-source project focused on storytelling and aesthetics. Key principles include openness, connection, and hackability. The experience underscores the importance of user-driven AI engagement, emphasizing that AI is a tool shaped by how we use it.

    Directing AI
  • Sylvester Wilmott Avatar
    Sylvester Wilmott

    When AI Takes the User Test

    Most UX feedback comes from one of two places: real user tests, which are slow and expensive, or internal design reviews, which are biased toward the people who built the thing. A lot of small UX problems live in the gap between those two.

    When AI Takes the User Test
  • Alicia Blázquez Avatar
    Alicia Blázquez, Roosmarijn van Kessel

    Bringing the NoHo Collection Into Conversation During NYCxDESIGN

    On May 14, Automattic’s NoHo Space in New York welcomed over 100 guests for the first edition of the NoHo Speaker Series during NYCxDESIGN. The evening centered on design, community, and the growing NoHo Collection, featuring NYC-based Anna Kulachek and Ronaldy Navarro in conversation with Automattic’s Head of Design, Pablo Honey.

    Bringing the NoHo Collection Into Conversation During NYCxDESIGN
  • Ilona Jaudzemyte Avatar
    Ilona Jaudzemyte, Filipe Varela

    When Designers Start Building

    What a workshop taught us about closing the gap between design and code. In most design workflows, there’s a point where the work leaves your hands. The spec goes to engineering, and from there you’re shaping the outcome through comments, screenshots, and Slack threads—staying involved, but one step behind.

    When Designers Start Building
  • I Like the Shapes You Read

    I care about text. Not just what it says, but how it looks and behaves on a layout. How it sits on a page, how it moves, how it breaks.

    I Like the Shapes You Read
  • Designing Porto Design Meetup ’26

    How a zip code became the visual identity for our biggest in-person gathering of the year—and what it felt like to watch a design system come alive in the real world.

    Designing Porto Design Meetup ’26
  • Marko Ivanovic Avatar
    Marko Ivanovic, Noam Almosnino

    Telex Experiments

    “Describe your idea. Telex will build a WordPress block for you.” — That’s the promise featured on the Telex website. Created by Automattic, this experimental tool has been generating buzz across the WordPress community as a powerful new companion for developers.

    Telex Experiments