Terms of Service

§ 1 Scope and Provider

(1) These Terms of Service (hereinafter “Terms”) of webAufstieg GmbH, Anton-Huber-Str. 20, 73430 Aalen, Germany (hereinafter “Provider”, “we”, or “AutoAlt.ai”) apply to all contracts for the use of the Software-as-a-Service platform “AutoAlt.ai” (hereinafter “Service”) and the acquisition of credits and subscriptions between the Provider and the customer (hereinafter “Customer” or “you”).

(2) These Terms apply to both consumers (§ 13 BGB, German Civil Code) and businesses (§ 14 BGB). A consumer is any natural person who enters into a legal transaction for purposes that are predominantly outside their trade, business, or profession.

(3) Deviating, conflicting, or supplementary terms of the Customer shall not become part of the contract unless the Provider expressly agrees to their validity in writing.

(4) These Terms apply in the version valid at the time of the order.

§ 2 Service Description

(1) AutoAlt.ai is a cloud-based Software-as-a-Service platform for the automated generation of alternative texts (alt texts) for images using Artificial Intelligence. The Service includes:

• AI-powered analysis of image data and generation of alt texts
• SEO optimization of generated alt texts
• Accessibility checks per WCAG 2.1 Level AA
• Multilingual alt text generation (25+ languages)
• Integrations (plugins) for Shopware, WordPress/WooCommerce, and other e-commerce systems
• REST API for custom integrations
• Compliance certificates (with subscription plans)

(2) The exact scope of services is determined by the respective service description on autoalt.ai at the time of the order.

(3) The Provider reserves the right to further develop and improve the Service. Changes that do not materially limit the contractually agreed scope of features are permissible.

§ 3 Contract Formation and Registration

(1) The presentation of the Service on the website does not constitute a binding offer but an invitation to submit an offer.

(2) By completing the order process (clicking the order button), the Customer submits a binding offer. The contract is formed when the Provider accepts the order by sending a confirmation email or activating the Service.

(3) Use of the Service requires creation of a customer account. The Customer is obligated to provide truthful and complete information and to keep it up to date. Access credentials must be kept confidential.

(4) The contract text is not stored by the Provider and is not accessible after contract formation. The Customer receives an order confirmation email with all relevant contract details.

§ 4 Credit System and Usage Models

4.1 Credits

(1) The Service operates on a credit-based system. One credit equals the processing of one (1) image for alt text generation.

(2) Credits can be acquired in the following ways:

• Free Plan: 50 credits per month, free of charge and without payment information. Unused free credits expire at the end of the calendar month.
• One-Time Purchase (Bulk Packages): One-time credit packages. Credits do not expire.
• Subscriptions: Monthly or annual recurring credit allowances. Unused credits roll over to the following month.
• Credit Packs: Flexible add-on packages of 50 credits each. Credits do not expire.

4.2 One-Time Purchases (Bulk Packages)

(1) One-time purchases include a defined credit allowance at a one-time price. Credits are available immediately upon purchase and have no expiration date.

(2) Bulk packages do not include a compliance certificate. This can be purchased separately.

4.3 Subscriptions

(1) Subscriptions grant the Customer a monthly or annual credit allowance and access to all Service features, including automatic compliance certificates with monthly updates.

(2) Monthly subscriptions renew automatically for one additional month unless cancelled before the end of the current period.

(3) Annual subscriptions renew automatically for another year unless cancelled with 30 days’ notice before the end of the annual term.

(4) Subscriptions can be cancelled at any time via the customer account or by email to info@autoalt.ai. Cancellation takes effect at the end of the paid period. There is no pro-rata refund for the remaining term.

4.4 Agency Accounts

(1) Agencies can manage credits through a central account and distribute them across multiple client projects.

(2) The agency is responsible for compliance with these Terms by all users who access the Service through the agency account.

§ 5 Prices and Payment

(1) All prices stated on the website are in Euros (€) and are net prices plus applicable statutory VAT, unless otherwise indicated.

(2) For business customers within the EU (excluding Germany) who provide a valid VAT ID, reverse charge applies pursuant to § 13b UStG. No VAT is charged.

(3) For customers outside the EU, no German VAT is charged.

(4) Payment is processed via Stripe, Inc. Accepted payment methods include credit card (Visa, Mastercard, American Express) and other methods available through Stripe.

(5) The Provider reserves the right to adjust prices for future subscription periods. Price changes will be communicated at least 30 days in advance by email. The Customer has a special right of termination effective upon the date the new prices take effect.

§ 6 Right of Withdrawal for Consumers

(1) Consumers have a statutory right of withdrawal pursuant to §§ 312g, 355 BGB. The complete withdrawal instructions including the model withdrawal form can be found at cancellation-policy.

(2) Early expiry of the right of withdrawal for digital content: Pursuant to § 356(5) BGB, the right of withdrawal expires for a contract for the delivery of digital content not on a physical medium if the Provider has begun performance after the consumer:

• has expressly consented to the Provider beginning performance before the expiry of the withdrawal period, and
• has confirmed knowledge that consent to the beginning of performance results in loss of the right of withdrawal.

(3) For AutoAlt.ai, performance begins with the crediting of credits to the customer account. If the consumer consents to immediate performance in the order process and confirms knowledge of the loss of the right of withdrawal, the right of withdrawal expires upon credit crediting.

(4) The right of withdrawal applies exclusively to consumers. Businesses within the meaning of § 14 BGB have no statutory right of withdrawal.

§ 7 Voluntary 14-Day Money-Back Guarantee

(1) In addition to statutory rights, the Provider grants a voluntary 14-day money-back guarantee for all paid products (bulk packages, subscriptions, and credit packs).

(2) If the Customer is not satisfied with the Service, they may request a full refund of the purchase price within 14 calendar days from the purchase date (order date). Requests must be submitted by email to info@autoalt.ai with the order number.

(3) Requirements for a refund:

• The refund request must be received by the Provider within 14 calendar days of the purchase date
• At the time of the request, no more than 5% of the purchased or allocated credits, subject to an absolute maximum of 100 credits, may have been consumed
• The guarantee may only be claimed once per customer per product

(4) Threshold calculation:

• Bulk packages: Maximum 5% of credits in the package, capped at 100 credits (e.g., for 5,000 credits: max. 100 credits; for 1,000 credits: max. 50 credits)
• Subscriptions: Maximum 5% of credits allocated in the first billing month, capped at 100 credits (e.g., for 2,000 credits/month: max. 100 credits; for 500 credits/month: max. 25 credits)
• Credit packs: Maximum 5% of credits in the pack (e.g., for 50 credits: max. 2 credits)

(5) Refund scope: If the requirements of paragraphs 3 and 4 are met, a full refund of the paid purchase price is issued — without deductions for credits already consumed. If the 5% threshold or the absolute cap of 100 credits is exceeded, there is no entitlement to a refund under this guarantee.

(6) Refunds are processed via the original payment method within 14 business days of approval. Upon refund, all remaining credits from the relevant purchase are deducted from the customer account.

(7) Subscriptions: If the guarantee is claimed for a subscription, the subscription is terminated immediately. No further charges will occur.

(8) The voluntary money-back guarantee exists independently of and in addition to the statutory right of withdrawal for consumers (§ 6 of these Terms). It is available to both consumers and businesses.

(9) The Provider reserves the right to refuse the money-back guarantee in cases of obvious abuse. Abuse includes in particular:

• Repeated purchases and refund requests by the same customer (more than once per product)
• Systematic export or download of generated alt texts before the refund request
• Refund requests using different accounts by the same natural or legal person

(10) Exclusions: The money-back guarantee does not apply to:

• The free Freemium allowance (50 credits/month)
• Individually negotiated enterprise contracts (these are subject to separate agreements)

§ 8 Customer Obligations

(1) The Customer agrees to:

• Use the Service only in compliance with applicable laws and these Terms
• Not upload any images that violate the rights of third parties or contain illegal content
• Not attempt to circumvent or manipulate the credit system
• Keep access credentials confidential and protect them from unauthorized third-party access

(2) The Customer is solely responsible for the images uploaded for processing. The Provider does not review the legality of the content of the uploaded images.

§ 9 Availability and Maintenance

(1) The Provider strives for the highest possible availability of the Service. An availability of 99.5% on an annual average is targeted. This does not include scheduled maintenance windows, which are announced at least 24 hours in advance.

(2) The Provider may temporarily restrict the Service if necessary for security reasons, technical requirements, or maintenance.

(3) The Provider does not guarantee uninterrupted availability of the AI sub-processor services (OpenAI, Google). In case of an AI provider outage, the Provider will attempt to process the request via the alternative AI provider.

§ 10 Liability

(1) The Provider is liable without limitation for intent and gross negligence, for injury to life, body, or health, under product liability law, and to the extent of any guarantee assumed by the Provider.

(2) For slight negligence, the Provider is only liable in case of breach of a material contractual obligation (cardinal obligation). In such cases, liability is limited to foreseeable damage typical for the type of contract. A cardinal obligation is one whose fulfillment makes the proper performance of the contract possible in the first place and on whose compliance the Customer may regularly rely.

(3) AI-generated content: The Provider does not guarantee the correctness, completeness, or suitability of the generated alt texts. The AI-generated texts are suggestions that the Customer should review and adapt if necessary. The Provider is not liable for damages arising from the use of unreviewed AI-generated content.

(4) Legal compliance: The generation of alt texts according to WCAG 2.1 AA standards does not constitute legal advice and does not guarantee compliance with the European Accessibility Act (EAA), the Americans with Disabilities Act (ADA), or other accessibility legislation. The Customer remains responsible for the overall compliance of their website.

(5) The above limitations of liability also apply to the personal liability of employees, representatives, and agents of the Provider.

§ 11 Data Protection

(1) The Provider processes personal data in accordance with its Privacy Policy.

(2) For the AI-based image processing, only image data (pixel data) is transmitted to the AI sub-processors (OpenAI, Google). EXIF data and other metadata are stripped before transmission. No personal data is shared with the AI providers.

(3) A Data Processing Agreement (DPA) per Art. 28 GDPR is available for customers who use AutoAlt.ai as a processor (e.g., agencies).

§ 12 Term and Termination

(1) Free Plan: Can be terminated at any time without notice. The Provider may also terminate free accounts with 30 days’ notice.

(2) One-time purchases: No ongoing contractual obligation beyond the credit purchase.

(3) Monthly subscriptions: Can be cancelled at any time with effect at the end of the current billing period.

(4) Annual subscriptions: Can be cancelled with 30 days’ notice before the end of the annual term.

(5) Extraordinary termination: Both parties retain the right to terminate for cause. Good cause for the Provider includes: misuse of the Service, violation of these Terms, payment default of more than 2 months.

(6) Upon termination, the customer account is deactivated. The Customer can export their data (generated alt texts) before account deletion. After a 30-day grace period, all account data is deleted, subject to statutory retention requirements.

§ 13 Intellectual Property

(1) All rights to the Service, including software, design, trademarks, and documentation, belong to the Provider.

(2) The Customer receives a non-exclusive, non-transferable right to use the generated alt texts for their own websites and e-commerce stores without restriction.

(3) The Customer is not permitted to resell or commercially distribute the generated alt texts as a standalone product.

§ 14 Changes to the Terms

(1) The Provider reserves the right to amend these Terms with future effect. The Customer will be notified of changes at least 30 days before they take effect via email.

(2) If the Customer does not object to the new Terms within 30 days of receiving the change notification, the amended Terms are deemed accepted. The Provider will inform the Customer in the change notification of the significance of the 30-day period, the right to object, and the legal consequences of silence.

(3) If the Customer objects, the Provider has the right to terminate the contract as of the effective date of the new Terms.

§ 15 Governing Law and Jurisdiction

(1) The laws of the Federal Republic of Germany apply, excluding the UN Convention on Contracts for the International Sale of Goods (CISG).

(2) For consumers with habitual residence in the EU, the mandatory consumer protection provisions of the state of residence remain unaffected (Art. 6(2) Rome I Regulation). For consumers, jurisdiction is determined by statutory provisions.

(3) For businesses, legal entities under public law, or special funds under public law, the exclusive place of jurisdiction for all disputes arising from or in connection with these Terms is Aalen, Germany. The Provider retains the right to sue the Customer at their general place of jurisdiction.

§ 16 Final Provisions

(1) Should individual provisions of these Terms be or become invalid, the validity of the remaining provisions shall not be affected. In place of the invalid provision, a provision shall apply that comes closest to the economic purpose of the invalid provision.

(2) The contract language is German. In case of contradictions between different language versions, the German version shall prevail.

(3) No oral side agreements exist. Amendments and supplements to these Terms require text form (email suffices).

Last updated: February 2026