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Rebuilding Lost Trust in GenAI – Part 3.

Before You Start an AI Project – Part 2

This article is based on hands-on experience from real AI projects across different industries. It’s not a how-to guide, but insights we’ve gained by doing this work firsthand. →Read Part 1 How Many People Will Use It? This determines how much value the solution creates and how much investment is worth considering in the first […]

Before You Start an AI Project – Part 1

This article is based on hands-on experience from real AI projects across different industries. It’s not a how-to guide, but insights we’ve gained by doing this work firsthand. These days, everyone’s talking about AI. “We need something like that too.” “Our competitors are already using AI.” “I saw a demo, this would solve everything.”  Sound […]

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Rebuilding Lost Trust in GenAI – Part 3.

This is an AI article that is not about AI. “With AI, the promise is greater than with any previous technology. Which also means the disappointment is deeper if we approach it the wrong way.” We’ve already tried it. It didn’t work. I’m hearing this more and more often, across different organisations and teams. Some […]

Before You Start an AI Project – Part 2

This article is based on hands-on experience from real AI projects across different industries. It’s not a how-to guide, but insights we’ve gained by doing this work firsthand. →Read Part 1 How Many People Will Use It? This determines how much value the solution creates and how much investment is worth considering in the first […]

Before You Start an AI Project – Part 1

This article is based on hands-on experience from real AI projects across different industries. It’s not a how-to guide, but insights we’ve gained by doing this work firsthand. These days, everyone’s talking about AI. “We need something like that too.” “Our competitors are already using AI.” “I saw a demo, this would solve everything.”  Sound […]

AI Enablement Program

A practical path for leaders who want measurable business value from AI Artificial intelligence is no longer a future topic. For most organisations, it is already a leadership responsibility. Yet the challenge is rarely access to technology. What holds organisations back is deciding where to focus, what to prioritise, and how to turn AI investment […]

Leading with purpose: A conversation with Attrecto’s new CEO, Shi Robson

When Shi Robson joined Attrecto in 2019 as a sales manager, he had a simple plan: take a six-month break from his previous startup, regroup, and move on. Six years later, he’s just been named CEO. “I stayed, because I found meaning here,” he says simply. This autumn, Shi stepped into the role of CEO […]

Seven Years, One App, and the Time We Accidentally Became Teachers

When we first started working with Telenor Norway seven years ago, we thought we were just building an app. You know, the usual: code goes in, customer service magic comes out, everyone’s happy. What we didn’t expect was to end up in what can only be described as the most committed professional relationship of our […]

Human-Centred AI Assistants for Real-World Business Impact