Asymmetric Intelligence on Apple, since 2010.

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For Those with a Significant Stake in Apple

The all-in-one on Apple

Asymco One is the analysis you need for understanding everything in the world of Apple. Curated news and commentary with Nota Bene. Reconsider your assumptions with Research. Cut the noise with the Bulletin. Sharpen your narrative with the Asymetric podcast. Get your questions answered during Office Hours, and attend in-person or online the full-day Conference. All while connecting with the most knowledgeable community of thinkers and investors in Apple.

Meet your all-star bundle of Apple analytics

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  • Researchoriginal perspectives on markets and strategy. Multiple weekly posts.
  • Bulletinat-a-glance summary in your inbox. The weekly synthesis with built-in noise reduction.
  • PodcastAsymetric, Critical Path, and other A/V content.
  • Office Hoursmonthly call-in show with Horace Dediu, a.k.a., the Horacle.
  • Conferencefull-day event, deep dives with the right crowd. Annual subscribers attend online or in-person while seats remain.
  • Asymco Archivesover 1,800 posts, 60,000 comments, 400 podcasts and thousands of charts since July 2009.

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Notable Mentions

Horace in a very short space of time has become one of the best Apple analysts in the entire world.

— Rob S.

I’m one of your biggest fans “down under.”

— Tony C.

I sold a company and took about 95% of the money and bought Apple. I would not have been able to do this without you.

— Jeffrey S.

I see the chaotic gets organized, I see the ignored items being exposed as critical.

— Carlo

The best non-specialist explanation I’ve seen of valuation, cash, dividends and buybacks.

— Walt F.

One of my favorite aspects of reading your posts is I almost always learn a new word.

— Steven N.

I’d rather watch Horace and the “Sanity” crew on Bloomberg/MSNBC than listen to pros whose accuracy I would call a “Market Underperform.”

— WFA67

Always blown away by the depth of analyses and clarity of conclusions.

— Vladimir P.

I currently “study” Horace’s latest Critical Path episode — outstanding.

— Panos

Like Apple, you help to expand people’s consciousness in certain arenas.

— Jeff G.

I am absolutely PSYCHED to have finally noticed Asymco has a comment section and a great set of posters.

— Nick G.

By itself, this single thread plus the recorded Q&A is worth a full year’s subscription.

— Sacto J.

Horace’s logic convinced me to put a large slug of money into AAPL at $95.55 — just under half of today’s price.

— Walt F.

Big fan of your work — thank you for sharing so much of your clear thinking with us all.

— Michael R.

I love your graphs, Horace. I can locate myself with precision amongst the traces.

— hannahjs

Horace is miles ahead of any of these clueless analysts. Hands down the most insightful thinker on Apple I’ve seen.

— Asymco reader

Your graphical illustration is far more visually telling — especially the matrix graph.

— Tomi A.

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Jim Cramer · CNBC

You've emerged as the top analyst for Apple.

Forbes

World's most respected Apple analyst.

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His charts are worth 1,000 words.

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