Client, Year

Lorax Partnerships, 2022

Services

Logos & Marks
Identity Development
Brand Applications

Awards / Press

Photography

Lorax

Visualizing cutting-edge solutions in sustainability

Lorax is a green solutions company that provides consulting services to developers, business owners, architects, and real estate companies interested in improving their environmental performance. Lorax asked Ashton to develop a fresh brand that better communicated their green expertise. Inspired by the beauty and symmetry found in nature, we built an adaptable visual system that captures the company’s active approach to sustainability.

Lorax aims to be a digital-first company by minimizing their material waste and carbon footprint. This provided a great opportunity for us to create a dynamic digital logo. Its ever-evolving form, rendered in a high-contrast palette, heightens Lorax’s notability to their clientele.

A thoughtful navigation system and custom-designed icons help optimize digital collateral for web and mobile use.

We redesigned Lorax’s original icon system to better align with those topics most valued by their clients.

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