The best part of design is seeing it come to life, whether on paper, in place, or through people. Here’s where our work and team have been spotted out in the world.
News — 2025
Design Starts, and Lasts, with Community
We’ve got 40 years to prove it. In 2025, we celebrated four decades of work with the opening of our Archive, while continuing to build what’s next: creating places, both physical and digital, that bring people together.
News — 2025
Monkton’s Manor Mill Stands the Test of Time
The Baltimore Banner published a feature on Manor Mill, highlighting its role as a cultural arts center in Baltimore County. We developed the identity for Manor Mill along with its sister project, The Monkton Hotel.

News — 2025
Cultural Districts Driving Local Economic Impact
Senior Designer Zachary Kotel joined the Denver Sports & Entertainment Summit to discuss how Denver’s Lavender Hill Cultural District, a project grounded in visibility, care, and connection, drives economic impact in the surrounding neighborhoods and city at large.
News — 2025
Grand Opening: John’s Hopkins University Student Center
Dezeen published a feature on the Johns Hopkins University Student Center, highlighting the transformation of a historic building into a student-centered campus hub at the heart of the Homewood campus. We’re proud to have developed donor graphics on display throughout the space.
News — 2025
Grand Opening: Baltimore Ravens Boys & Girls Club at the Hilton Recreation Center
The Baltimore Ravens Boys & Girls Club at the Hilton Recreation Center opened in West Baltimore, featuring a new 30,000-square-foot facility to support youth programs and community activities.
News — 2025
A New Life for an Old Flour Mill
We are thrilled to partner with Terra Nova Ventures on the historic rehabilitation of a former eight-story flour mill in Ellicott City, adapting the industrial structure into a residential apartment building while preserving its architectural character.

News — 2025
Crafting Presence: The Story of Experiential Design
At AIGA DC’s Crafting Presence event, co-owners Jenny Romei Hoffman and Alexey Ikonomou shared how Ashton infuses history and culture into the built environment to connect people to place in meaningful ways.
News — 2025
Principles in Practice: Placemaking as a Powerful Tool for Community Building
Senior Designer Zachary Kotel joined Gensler’s Principles in Practice series to share how Denver’s Lavender Hill Cultural District, a project grounded in visibility, care, and connection, is a great example of using placemaking to build community.

News — 2025
Studying AI’s Impact at The One Club for Creativity’s AI Executive Summit in NYC
Co-Owner and Principal Jenny Romei Hoffman and Design Director Michelle Ghiotti joined industry leaders at The One Club in New York City for Creativity’s AI Executive Summit, where the focus was on how AI is changing how we work in the world.
News — 2025
Reimagining Large-Scale Urban Design and Development in Baltimore’s Inner Harbor
Ashton Design is proud to be part of the team rethinking Baltimore’s iconic Inner Harbor to become a more accessible waterfront with vibrant public spaces, mixed-use developments, and enhanced connectivity. Image courtesy of MCB Real Estate.
Press — 2025
Baltimore is Making a Comeback—with Sleek Design Hotels and Bold New Dining
Travel + Leisure featured three Ashton Design projects in its round up of reasons for why now is the time to visit Baltimore. Happy to see Lexington Market, Sagamore Pendry, and Sagamore Spirit Distillery getting the print space they deserve.
Press — 2025
Newly Renovated William Fell Hotel to Reopen in Historic Fells Point
The Baltimore Banner profiled The William Fell joining Hilton Hotels’ Tapestry Collection. Ashton worked with Myers Jabara Hotels on a complete rebrand of the hotel, from naming and new identity through to key card design.
News — 2025
York Road Improvement District Launches New Brand and Website
We enjoyed partnering with the York Road Improvement District (YRID) to showcase the amenities and personalities that define the neighborhood.
Press — 2025
The Six Featured on Environmeant
Environmental design-focused blog Environmeant featured The Six on its site, calling it an “unexpected, eye-catching brand.” Here’s our case study detailing the strategy behind the beauty.
Press — 2025
Placemaking as Community
SEGD profiled our work bringing Lavender Hill, Denver’s Queer Cultural District, to life in a way that reflected and benefited the community it serves.
News — 2025
When David Ashton opened our doors in 1985, who knew we were joining such a legendary class? One that witnessed Bruce Springsteen release Born in the USA and Bill Gates debut Windows 1.0. Today, we’re celebrating 40 years by opening up our own Archive to the public. Join us throughout the year as we rifle through our souvenirs from projects and offices.
Press — 2025
After more than 18 months of extensive renovations, the Jewish Museum of Maryland will reopen its doors this February. Ashton Design collaborated with the Jewish Museum on the two new exhibits that will be on display at the museum’s reopening.
Press — 2025
Hotel Business covered the complete repositioning and redesign of a local Baltimore institution, formerly known as The Admiral Fell Inn, and now known as The William Fell. Ashton had the great opportunity to partner with Meyer Jabara Hotels on renaming and rebranding the hotel as it prepared to enter Hilton Hotels’ Tapestry portfolio.
News — 2024
Deep into the shortest days of the season, now is the time to put down the deadlines and dream more. Join us as we take a trip through 2024’s creative cosmos, complete with an exploration of the many types of space we all share. Zoning out in 3, 2, 1...
Press — 2024
Lavender Hill was the motivating force behind Denver’s first Winter Pride Festival. The dynamic brand was built to support a variety of events just like this one.
Press — 2024
WBAL covered Mayor Brandon Scott’s ribbon cutting to open Elijah Park, a new 177-acre mixed-use space in Port Covington. The Black Lives Matter mosaic, created by local students with a case designed by Ashton, is the heart of the park.
Award — 2024
Collective Action Wins Baltimore Heritage Preservation Award
The Baltimore Museum of Industry exhibit was honored at the 2024 Preservation Celebration for its work promoting and preserving the city’s history.
Press — 2024
“New Branding, Same Love” for Bromo Arts District
Baltimore Beat interviewed Bromo Arts District’s Executive Director, Emily Breiter, about the importance of Bromo to the city’s creative community and the purpose behind the district’s rebrand.
Award — 2024
Lexington Market wins 2024 Excellence in Economic Development Award
The Baltimore Development Corporation (BDC) honored Lexington Market with an Excellence Award from the International Economic Development Council (IEDC). The annual awards recognizes transformative economic development projects that have profoundly impacted communities, regions, and nations.
Award — 2024
WMATA Wins 2024 SEGD Merit Award
We’re happy to celebrate the continued recognition of the WMATA headquarters design. We agree with the juror who commented, “bus schedules have never looked so appealing.”
Award — 2024
Food For Thought Wins 2024 SEGD Merit Award
The Food for Thought exhibit’s spotlight on the vital, but oft-overlooked, community role of food service workers “gets to the core of what make experience design so important,” one juror said.
Press — 2024
Baltimore Ravens Boys & Girls Club Breaks Ground, Unveils New Renderings
As the new facility readys to open in September 2025, we’ve been having a blast designing spaces Baltimore kids will enjoy—including creating a super-sized purple raven at the entryway, made from the hands of the iconic Boys & Girls Club logo.
Press — 2024
Forged Together: Collective Action at the Baltimore Museum of Industry
Great write-up in Bmore Art about the significance of the Collective/Action exhibit at the Baltimore Museum of Industry. We're proud to have designed and installed the show graphics that help transform the gallery from a static space into a charged place.
Press — 2024
Flower Mart Back in Full Bloom at the Mount Vernon Place Conservancy
Baltimore’s “oldest free and public festival” is still going strong, with the brand we created for it is still looking fresh.
Press — 2024
Greyhound Bus Station Headed for New life as SquashWise headquarters
SquashWise is a great non-profit using sports to help kids in the community level up. We’re particularly pumped to help them turn a former Greyhound bus terminal into a state-of-the-art squash center for student athletes, opening in 2025.
Press — 2024
It’s Leap Day. Let’s time travel. 🚀
At Ashton, 2023 was a big year for big impact. Check out our top themes, projects, and takeaways and get a sneak peek of where we’re headed next.

Press — 2024
Crowd Fund Baltimore Raises Capital for First Campaign
Ashton was in attendance as Crowd Fund Baltimore, a funding portal that connects the community with local businesses looking to raise capital, launched its first campaign in support of Candela, a Venezuelan arepa bar in Station North.
Press — 2024
Transformation of Pikesville Armory Begins
We were proud to be at the groundbreaking for Transform Pikesville Armory, a $100-million makeover project spanning 14 acres. Ashton rolled out a transitional identity and project website to keep the community informed as the project progresses.
Press — 2023
New African American Cultural Heritage Signage Unveiled
We are thrilled to share the unveiling of the first sign as part of a more extensive wayfinding system for downtown Baltimore that shows visitors and residents how to get to the city’s many African American cultural heritage sites.
Award — 2023
Ralph O’Connor Center Wins an Athletic Business Facility of Merit Award
Athletic Business has named the JHU Ralph O’Connor Center a Facility of Merit winner for its expansion of the recreation and well-being facility.
Award — 2023
Franklin Park Wins AIA DC Chapter Chair Award
We’re excited to announce that the transformation of Franklin Park, the first example of a federal-local partnership to improve and maintain a National Park property, has been recognized by AIA DC for Excellence in Urban Design & Master Planning.
Award — 2023
Lexington Market Wins AIA Baltimore and BAF Award
The people have spoken: Lexington Market has won the 2023 People’s Choice Award for Excellence in Design, as hosted by AIA Baltimore and the Baltimore Architecture Foundation.

Award — 2023
WMATA Wins NAIOP DC/MD Award of Excellence
We’re proud to announce that our work with STUDIOS Architecture at the new WMATA headquarters was named 2023’s Best Renovation by the DC/MD Commercial Real Estate Development Association.
Award — 2023
Lexington Market Wins Historic Preservation Award
Baltimore Heritage will recognize Lexington Market at its 2023 Preservation Celebration for “conserving public market heritage” in our city.
Press — 2023
Lofts at Yard 56 Opening Revitalizes West Baltimore
The new, mixed-used apartment community replaces a long-standing, burned-out warehouse. Its opening marks a new chapter for Greektown and will serve as a new community anchor for the other businesses and residents that call the neighborhood home.
Award — 2023
WMATA Wins AIA DC Chapter Design Award in Architecture
We were thrilled to see WMATA recognized for its “exemplary design” by AIA D.C. Jurors remarked they were impressed by the project’s concept, focus on sustainability, and integration of artwork into the overall design, especially given the complexity of the undertaking.
Press — 2023
Hopkins Bloomberg Center Opens in the Heart of D.C.
John Hopkins University’s new D.C. flagship will extend its research and impact in the nation’s capital by centralizing its Washington-based graduate programs under one roof. Ashton developed a donor signage system to honor the generous support of more than 100 individuals who made the project possible.
Press — 2023
Queen Mother’s Debuts to Fanfare at National Landing
We worked with Chef Rock Harper, a James Beard nominee and Hell’s Kitchen winner, to translate his family- and community-focused approach to cooking into an equally personal and compelling brand.

Award — 2023
We’re excited to announce that Lexington Market has been recognized by the Urban Land Institute for its transformative impact on the present and future development of Baltimore’s West Side.
Press — 2023
Next One Up Unveils New “Base Camp”
The mentoring non-profit, which supports Baltimore’s young men with critical out-of-school programming, finally has a state-of-the-art space to call home. Ashton worked with NOU to create an environment where these men, ages 12-25, can feel empowered.
Press — 2023
Ashton co-owner and creative director Alexey Ikonomou helped plan, lead, and emcee this year’s conference in Washington, D.C., which SEGD called “the most significant historical gathering of SEGD members, Fellows, creators, and students.”

Press — 2023
Ashton Designs for the 2023 SEGD Conference
The Ashton team headed to D.C. to take in the 50th Anniversary SEGD Conference. Ashton also had the pleasure of designing the printed materials and custom, gold-bar awards for this year’s event.
Award — 2023
Lexington Market was recognized as the “flagship of Baltimore’s public market system” and celebrated for delivering an A+ food and visitor experience.
Award — 2023
Proud to take its place as Best Seasonal Mart in the Best of Baltimore’s “Fun” category, the Mount Vernon Place Conservatory’s annual Flower Mart gets its due, described as“delightful” and full of “vivid blooms.”
Press — 2023
In just over two years, Towson University achieved the most ambitious fundraising goal in the school’s history, fueled by the success of its TU RISE campaign.
Award — 2023
AIGA named our wayfinding signage for the Joseph Meyerhoff Symphony Hall (home of the Baltimore Symphony Orchestra) a 2022 Environmental / Experiential Design winner as part of its 365: AIGA Year in Design Awards.
Press — 2023
The Baltimore Sun explores the ecological importance and interesting history of the Ladew Butterfly House. Our signage is an integral part of Ladew’s educational process, which helps visitors better understand the beautiful bugs on site.

Award — 2023
Tiny Easel Wins 2023 Product of the Year Award
We’re proud to announce that Tiny Easel, a collection of thoughtfully curated art kits for kids, was chosen by a group of 50 parents and educators as the 2023 Creative Child Product of the Year. Ashton branded Tiny Easel and helped design the kit experience.
Press — 2023
NPR shared Zach Kotel’s vision and mission for creating Lavender Hill, Denver’s first Queer Cultural District. He’s co-founded it with The Center on Colfax, Colfax Avenue Business Improvement District (BID), and Black Pride Colorado and is seeking official city recognition.
Press — 2023
David Ashton’s iconic Baltimore Sun sign shone for 30 years over the Orioles outfield. Design director Jeremy Hoffman comments on the fine line between creating an advertisement versus crafting an identity. Check out our case study to learn more about our work at Camden Yards.
Interview — 2023
Co-owner and Creative Director, Jenny Hoffman, and Senior Designer, Noni Devora, spoke with UCDA about their client-focused approach on Towson University’s RISE Campaign.
Press — 2023
Co-owner and Creative Director Jenny Hoffman judged AIGA Baltimore’s Flux Student Design Competition, which recognizes outstanding design work produced by students nationwide.
Press — 2023
WYPR features our new exhibition “Food for Thought” at the Baltimore Museum of Industry which celebrates public school cafeteria workers.
Studio — 2023
Ashton’s 2023 holiday card features recipes and recollections from the kitchens of our team. Download the cards here for a set of your very own and join our mailing list to get one next year!
Press — 2022
AFAR has named the newly revamped Lexington Market as the top reason Baltimore is one of “the best places to travel in 2023.” We couldn’t agree more—our branding and placemaking for the space celebrates its status as the city’s signature destination.
Award — 2022
Our work for Johns Hopkins University’s Ralph S. O’Connor Center for Recreation & Wellbeing has received a Merit Award at the annual AIA Baltimore & BAF Excellence in Design Awards.
Award — 2022
Our work for Johns Hopkins University’s Ralph S. O’Connor Center for Recreation & Wellbeing has received a Merit Award at the annual AIA Maryland Excellence in Design awards celebration.
Award — 2022
The TU RISE Campaign, Towson University’s largest capital campaign to date, has earned an Excellence Award and a Gold Award from University & College Designers Association.

Award — 2022
Ashton is proud to announce the Merriweather District has won a 2022 SEGD Merit Award for Wayfinding. The eye-catching project provides a conceptual, interactive way to experience the Merriweather’s 68 acres of walkable retail and high-end residents.
Award — 2022
The Merriweather District has won a WaveMaker Award from the Urban Land Institute of Baltimore, which recognizes projects in the built environment that have a transformative impact on their communities.
Award — 2022
ASLA Potomac has recognized the excellence of the Guardians of the First Amendment Memorial. Ashton contributed to this important project by complementing Moody Graham’s work with graphic design to craft a cohesive, compelling visitor experience.
Award — 2022
The Merriweather District was named best mixed-use project by the National Association for Industrial and Office Parks. Here’s how we transformed its 68 acres into an energized experience.

Award — 2022
Collegiate Advertising Bronze Award
The TU RISE Campaign was again recognized for its excellence at the Collegiate Advertising Awards. We collaborated with the university on all aspects, from initial strategy and naming to launch.

Award — 2022
Ashton is proud to see our work celebrated by the SEGD Global Design Awards. Here’s a closer look at how we helped honor New York’s bravest and educate the public on fire safety.
Award — 2021
The University & College Designers Association selected our Tiger Fortune Teller for an Excellence Award. Our inventive microsite helped incoming freshmen feel part of the CU community despite Covid restrictions.

Award — 2021
EDMA Silver and Bronze Award
Our Tiger Fortune Teller for Clemson University has earned both a Silver and Bronze recognition from the Education Digital Marketing Awards. See what went into creating our crystal ball for college freshmen.

Award — 2021
ULI WaveMaker Award
Our placemaking work at Whitehall Mill has earned a WaveMaker Award from ULI Baltimore. By embracing the property's historic mill roots, our branding and wayfinding revitalizes the space for a new generation of visitors.
Press — 2021
Calling all conscious shoppers: Ashton x ATTN’s work on Madewell’s groundbreaking circular store has been featured in Fast Company.
Award — 2021
The Estate at the Yards has been recognized as the DC’s best multi-family project.
Award — 2020
Our work at the Avenue at White Marsh was a SEGD Award finalist. The project’s color-coded and colorful approach to placemaking has renewed its intended purpose as a community center.

News — 2020
Announcing Ashton’s New Co-Owners
Extra! Extra! Ashton is proud to now have two of its own at the helm of our storied design firm. Read about Jenny Hoffman and Alexey Ikonomou’s journey from Ashton collaborators to creative directors and co-owners.
Award — 2019
We’re proud to announce Fringe is attracting more mainstream attention: Paula Gately Tillman’s monograph has now also been recognized by the ADC.
Award — 2019
In Fringe, we showcased Paula Gately Tillman’s groundbreaking photography in a way that let her signature, unflinching aesthetic shine. We’re proud Communication Arts selected it as one of its annual featured projects.
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©2024 Ashton Design
PO Box 50337, Balt., MD 21211
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