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The Friday Mixer
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IQ, UA: Brand Success Is an Emotional Matter
VML’s Walter Geer III taps into emotional truths to connect brands and audiences.
Apr 7
•
Chris Maier
5
1
Celebrity Endorsement in the Post-Influencer Age
How should a brand choose their spokesperson?
Mar 31
•
Quinten Rosborough
8
1
You're Not CBK. Neither Am I. Can We Move On?
In defense of just liking things.
Mar 10
•
Olivia DuCharme
9
2
Brain Rot Dropout Club
The rise of the slow content diet in the age of digital fatigue.
Mar 24
•
Colin Moffett
8
1
Link Lariat: Checking in on Artificial Intelligence
A reinvestigation of sentiment around AI.
Mar 18
•
Ryan Weicht
9
2
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The Friday Mixer: Can You Feel the Friction Coming?
As everyday tasks get easier, our appetite for inconvenience grows.
Apr 10
•
Chris Maier
3
The Friday Mixer: 400,000+ KitKats Have Gone Missing
How a costly candy bar heist turned profitable for Nestlé.
Apr 3
•
Chris Maier
5
The Friday Mixer: A Mural That's Bigger than the Sport It Depicts
In L.A., art, community, and business converge to celebrate the contributions of three foreign-born baseball players.
Mar 27
•
Chris Maier
5
The Friday Mixer: What's All the Racket at Lululemon?
The activewear brand doubles down on tennis as it tries to regain ground.
Mar 20
•
Chris Maier
1
The Friday Mixer: There's Something Dirty in This Straw
Twizzlers latches onto the dirty soda craze with a limited-time candy release.
Mar 13
•
Chris Maier
3
The Friday Mixer: A Flagging Shopping Mall Gets a Swift Reboot
Taylor Swift filmed her latest video in South London's struggling Whitgift Centre.
Mar 6
•
Chris Maier
3
1
IQ,UA: Designing the Future of a Storied Magazine
The Atlantic’s VP of Product Design Jim Quindlen lets the writing take center stage.
Mar 3
•
Chris Maier
5
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