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View all content by AnswerRocket on the topic of data. AnswerRocket is a generative AI analytics platform for data exploration, analysis, and insights discovery.

Why Your Top Analysts Are About to Quit — And How to Keep Them

This post originally appeared on TDWI Upside. It’s never been cooler to be an analyst. In recent years, there has been no shortage of movies and TV shows featuring number-crunching geniuses: Moneyball, The Imitation Game, Numb3rs, Person of Interest, etc. Top-notch analysts are among a company’s most valued employees. They can unearth insights with substantial impacts to the bottom line.

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6 Brilliant Ways to Convince Your Boss to Invest in Business Intelligence

To you, purchasing new business intelligence software makes perfect sense. Your team is tearing their hair out with the outdated and overly complicated tool (or tools) you’re currently using. You know this isn’t a scalable business model, and you know there are better options in the market. But maybe your executives are convinced your current

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5 Marketing Metrics That Pop as Data Visualizations

Your business is more complex than just sales, website traffic, conversion rates, and other fundamental marketing metrics. Today’s marketers need more sophisticated ways of measuring their business. The best way to present these analytics snapshots? With data visualizations. “Dataviz has been an imperative for competitive companies,” says Scott Berinato, author of Good Charts. “Those that don’t have a

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It’s Cool That Gartner Thinks AnswerRocket is a Cool Vendor

I’m thrilled that Gartner recently named AnswerRocket a Cool Vendor in Analytics. To be recognized by a worldwide leader in business technology research and consulting validates the hard work of our team and the support of our customers. But I was also intrigued why Gartner recognizes Cool Vendors. I love the association – but I wondered why the

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2017 Gartner Data & Analytics Summit: What Was Most Relevant?

Wrapping up an exciting – and busy! – trip to Grapevine, Texas, for this year’s Gartner Data & Analytics Summit, I could only think how our product is making waves. We saw that reaction firsthand when we demonstrated AnswerRocket in Gartner’s Innovative BI in Action session on the first day. And for the next several

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Why Self-Service Analytics Are Like Smartphone Cameras

I have more pictures from one of my son’s recreational lacrosse games or my daughter getting her driver’s license than I do of my entire childhood. Why? Because when I was growing up, photos were only taken on special occasions or vacations – and then sparingly. An entire week at the beach was captured on

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4 Ways NLQ Meets Your Needs Without You Even Asking

Imagine having to speak a different language to ask someone a question. If you remember struggling to recall how to ask to go to the bathroom in a foreign language class, you know how frustrating this can be. If your business intelligence software doesn’t have natural language query, every request you make could be just

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Why the Future of Business Looks Like Formula One

This weekend’s Monaco Grand Prix not only was a victory for driver Lewis Hamilton but also showcased the importance of data-driven decision making in Formula One. Teammate Nico Rosberg yielded to Hamilton after their Mercedes strategists calculated that the current World Drivers’ Championship leader didn’t have a realistic chance of winning. Hamilton also used a bold tire-switching

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Your Company Needs More Toddlers

Mother’s Day gets me nostalgic for when my children were younger. I seem to remember the adorable handprint art and cute footie jammies more than the diaper changes and overnight wake-ups. But I haven’t quite forgotten the non-stop questions. Toddlers ask nearly 300 questions per day, according to a British study. That’s an average of 23

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3 Data Problems Heard at Gartner’s 2016 BI & Analytics Summit

Stepping into the Gartner Business Intelligence and Analytics Summit last month, I was hit with bright lights, large logos, and the unmistakable scent of new carpet. The largest booths – showcasing the traditional powerhouses of BI – were decked out in extra plush carpet. While our booth didn’t have the extra padding, we did have

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Business Drivers for Cloud vs. On-Premises Analytics

When it comes to your company’s data and analytics tools, how much does location matter? For years, business leaders have been hearing this debate about cloud versus on-premises data and analytics from their IT and security teams. I understand – at AnswerRocket, we went through the same debate. In late 2013, we began developing AnswerRocket’s

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Data Analytics Tools Need Consumer-Driven Simplicity

Name a consumer technology from the past 10 years you can’t live without. Maybe it’s your smartphone. Your Fitbit or other wearable. Or your social media feed. Each is a technical marvel. Get an alert with the score the second the game ends. Study your sleep patterns. Share a video with anybody in the world.

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Top 9 Business Intelligence and Analytics Trends for 2016

Breaking Down Business Intelligence Business intelligence is a broad term that encompasses the technology and techniques that companies use for data analysis. Get a better grasp on business intelligence, BI tools, and where AnswerRocket fits in with this BI guide. Table of Contents What is Business Intelligence? The term business intelligence has been around since the

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Data-Driven Marketing: 4 Ways To Build Your Team

Your leadership expects this year to be a watershed moment for digital marketing. According to a recent Forbes Insight study, 91% of senior executives agreed data-driven marketing is crucial to their company’s success. And it’s more than just lip service. More than half of the respondents said they plan to invest from $25M to $100M in data

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Search-Driven Analytics for Workforce Management

Business intelligence adoption has struggled to get past 25 percent. The arena of workforce management is no different and has likely lagged behind even these statistics. Companies have struggled with traditional business intelligence tools like Microstrategy and Business Objects to answer questions like: Can you answer these questions on a traditional reporting or dashboard tool? Perhaps,

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Natural Language Data Discovery and Visualization

AnswerRocket enables self service big data exploration and visualization. Despite the proliferation of self service analytics tools, enterprises still struggle with democratizing their data. To answer unanticipated questions, users must enlist the help of technical resources. And wait. We think there is a better way. AnswerRocket empowers people to access their enterprise data without technical

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