Basis Global — The Insight Experts
Basis Global is an award-winning insight consultancy with over two decades of experience helping the world’s leading brands understand their customers. Their practice spans Consumer, B2B, Health, and Creative Activation — unified by a commitment to research that doesn’t just report findings, but drives decisions. Their proprietary Ideas First methodology and Integrated Intelligence framework transform data into strategic narratives that create real competitive advantage for clients.
AnswerRocket — The AI Experts
AnswerRocket builds enterprise AI solutions that unlock new levels of insight quality, not just faster processes. Specializing in agentic AI, data architecture, and custom AI development, AnswerRocket engineers systems that make it possible to explore the full depth of research data, surface patterns that human analysis alone would miss, and deliver intelligence that clients can act on with confidence. Every solution is built for the rigor and reliability that enterprise decision-making demands.
The question we kept coming back to was: what are our clients not getting today, and why? It’s not just about speed. Our clients don’t need faster versions of the same research. They need deeper, more complete insights that actually drive decisions. AI makes that possible in ways it wasn’t before, and that’s what this partnership is designed to deliver.
Rune Mortensen
CEO, Basis Global
Basis has the research expertise and the vision for what the future of insights should be. What we bring is the AI engineering expertise to bring that vision to life in the form of scalable, secure, and reliable enterprise-grade solutions. When you combine those two capabilities, clients get undeniably higher quality insights they can trust.
Jim Johnson
President, AnswerRocket
| The Conventional Approach | The Basis × AnswerRocket Approach |
|---|---|
| Partial Data Exploration Traditional brand tracking limits how much of the data analysts can realistically explore. Critical signals get left behind because there isn’t time to examine every cut. | Full-Dataset Analysis AI systematically tests all relevant hypotheses across the entire dataset, not just pre-defined questions, so brand decisions are grounded in the complete evidence. |
| Researchers Constrained by Volume The depth of interpretation is limited by how much data a team can realistically process within time and budget. | Researchers Empowered by AI Expert analysts shape the research strategy and interpret every finding, backed by 20+ years of Basis research expertise and supported by AI to perform exhaustive analysis. |
| Interpretation Left to Clients Research culminates in a presentation of findings. What it means for strategy is left to the client to interpret | Recommendations, Not Just Reports Every engagement closes with a strategic narrative and stakeholder-ready recommendations you can act on with confidence. |
| Insights You Have to Defend Gaps in coverage leave room for doubt about what was missed and why. | Insights You Can Put Your Name To Deterministic analysis with verified outputs means every finding is backed by the data, not just supported by it. |
For Brand & Insights Leaders
Explore how AI-enhanced brand tracking can raise the quality and strategic value of your current research investment.
For Research Teams
Learn how the Basis × AnswerRocket partnership can enhance your existing research workflows and data environment.