Dave Winer has been promoting his editor for WordPress sites, called WordLand, leading up to his keynote speech at WordCamp Canada in October 2025, as well as hinting about other WordPress-related projects. Recently, he asked readers to “Think Different About WordPress“, where he talks about how WordPress supports editing features that Mastodon and Bluesky do not support (linking, no character limits, and other features). WordPress also has “excellent support” for RSS and rssCloud, and has a “deep and powerful API“.
Dave Winer goes on to say that he is providing three things to bootstrap a development community around WordPress: (1) Apps (I assume this refers to WordLand), (2) a storage service (I assume this refers to his wpIdentity NPM package, which he uses for identity for his FeedLand feed reader, and also to provide storage for user writing (although it appears to use the MySQL database associated with a WordPress install)), and (3) content (to me, this is RSS from other sites, implying some feed reader app or link to a feed reader app (like FeedLand)).
Now, how does a development community arise from this? Well, I guess that if people want to use an API to interact with WordPress (create posts, manipulate data in the WordPress database), they can do that, and maybe wpIdentity makes it easier to create Node.js apps that can interact with WordPress (like WordLand). As Dave Winer has mentioned before, though, the WordPress API has been around for a long time, but does not seem to have gotten much use. I am not sure if providing an easier “front end” to an API will increase use of that API. The WordLand app up to this point has been “the example app”, but has been provided as a service (no source code), so it is more of a “working example” for developers, not an app that some one can build on. Finally, Dave Winer has been hinting about an “RSS timeline viewer“, which is perhaps where FeedLand comes in. Again, without the full picture, it is hard to see how these three things are going to spark a growth in WordPress application development.
Finally, Dave Winer posted a podcast on “the last chance for the open web“, in which he talks about WordLand as “really easy way to write for the open web that does not otherwise exist today”, among other topics. I do not see this as the “last chance” for anything. I have written before on the economics of software development and on innovation in RSS and podcasting. The open web is still there, still providing a platform for innovative work. Nobody stopped me from creating MyStatusTool as a Twitter replacement based on rssCloud, and nobody stopped me from collecting rssCloud-based tools at The Feed Network. I know that Dave Winer would like his writing tools to be able to push their content to all social media platforms. Maybe that is the “promised land” that WordPress might provide via the ActivityPub plugin and an AT Protocol plugin (not yet developed). We will have to wait and see…
