the legend of the millionaire market vendor
Taiwan is a country of many superstitions.
I won't forget the time at work when i mentioned one of those superstitions as a piece of harmless smalltalk with a new migrant, and then one of my university-educated, highly-paid, well-traveled Taiwanese colleagues looked at me like i'd just said the moon was made of cheese, shocked that i would challenge such a well-known fact. The fact? That if your child plays basketball, they will grow tall. Kids who grow up short, it's because their parents didn't make them play basketball. Everyone knows that! I was suitably embarrassed that i had been such an insensitive clod, and quietly slunk back to my desk with a red face, having proven myself to be exactly the kind of arrogant, judgmental outsider that i generally try my best to avoid being.
It's still a ridiculous belief, but that's beside the point i suppose. Every culture comes up with their own irrational superstitions. I know i've copped flak from people who grew up in the US or Asia from one belief i was brought up with - that air conditioning is bad for your health and will make you sick. I think most people who grew up in Europe still believe that, and will stubbornly open the windows year-round to get some "fresh" air, even - or especially - in office blocks where there is no option to turn off the built-in HVAC.
Anyway, there are superstitions, and there are urban legends, and there are open secrets, and it can be hard to disentangle them when you are a migrant to a new culture. One of the most persistent myths (or truths?) of Taiwan is that street market vendors are secretly extremely wealthy.
Yes, you heard me right. The aunties who unroll their blankets first thing in the morning and squat on the ground till noon peddling assorted greens, they're actually millionaires who own multiple apartments and make all their real income from rent. They probably have a Mercedes at home, they just ride that battered old scooter to the market as part of their gimmick.
The story goes that all the foreigners and tourists who buy from market vendors are suckers - they've been taken in by the old timey mom'n'pop schtick, they've been bamboozled into giving away their money to swindlers who don't pay any taxes (because market vendors only take cash and don't issue receipts) while civilized members of society prefer to shop in clean, safe shopping malls and get their food from internationally-trusted supermarket chains.
Of course if you challenge it, they will point to a guy they know, a friend of theirs on the inside, or some article on the news about the notorious grifter who spends all day cosplaying as a peasant, hawking steamed buns to the gullible masses.
The thing is, it might very well be true. If you try to calculate out the income that most of these street vendors could plausibly be making from their wares, the profit margin is so slim that it'd be virtually impossible to live off. Unless, perhaps, you outright owned your home and did not have to pay rent. Or unless you had a passive income on the side, wealthy children sending you a stipend, connections to organized crime... and then the market vending is just a hobby, that thing you do to pass the time while your real money is being made elsewhere.
But the thing is... even if it is true that every market vendor is a sham, an undercover aristocrat just faking a connection to the common people... THAT'S STILL BETTER THAN THE FUCKING MEGACORP.
It's like when people say "you can't be a real leftist because you buy nice things" or "you can't be anti-capitalist and use a smartphone" or whatever gotcha claim they think will win an argument that nobody was even having.
Like, what would you rather have? A well-to-do neighbor who opens up a market stall and sits there every day, engaging in banter with and selling vegetables to the local people... or a well-to-do neighbor who doesn't give a fuck about the community and spends all day playing golf and sharing racist memes on social media? Which city would you rather live in, the one with hundreds of hyper-local mom'n'pop outfits where the shopkeepers know their customers and sell the human connection as much as the products on their shelves, or the one with hundreds of identical chain stores selling ultra-processed foods and imported tat?
One of the things i like best about Taiwan is that there is still a cash culture. Tap-to-pay and mobile payments are not ubiquitous, which means you can actually exist in society without tech companies and banks spying on literally everything you purchase, everywhere, all the time. Despite rivaling Japan in density of convenience stores, it's still perfectly viable to choose not to pick up a microwaved dinner from 7-Eleven every night. There's enough little food stalls and holes in the wall that you don't need to. Of course, the majority of Taiwanese people do mostly eat at convenience stores, they do mostly shop at supermarkets, they do mostly buy brand name products... but the point is that the option is there. The same cannot be said for a lot of other places i lived.
And the thing that is so insidious about this narrative of the millionaire market vendor, is that it's basically teaching Taiwanese people to turn their country into a giant shopping mall, owned and run either by foreign billionaires, or by local billionaires who would gladly sell out to China because money is more important to them than culture. I mean, obviously it is, because otherwise they wouldn't be running massive conglomerates that push out all the local mom'n'pop stores.
I'm sure some well-heeled, middle-class Taiwanese person would tut-tut and tell me that i am just falling for the trick. By depriving the Taiwanese government of the taxes they were due from these dastardly street vendors, i am actually undermining civil society, and if only i had the great historical knowledge of how corrupt Taiwanese society used to be before the KMT military dictatorship straightened it all out, i wouldn't be so easily duped. Because, you see, many years ago they introduced a system where every receipt issued by a business doubled as a free ticket to the Uniform Invoice Lottery, a scheme to motivate consumers to put pressure on vendors to issue receipts and thus accurately report their income for taxation and bla bla bla. You know what? Maybe that did make sense in 1951, but in 2026 let's be real. The bulk of the taxes are not coming from ama and aba selling bok choy and kim chi to the handful of people who still cook their own meals, they're coming from TSMC and MediaTek and Foxconn and fucking Uni-President (Starbucks, 7-Eleven, Carrefour etc).
No, wait, but you're still being misled! By giving money to street vendors you're supporting organized crime, and if you believe in Taiwan independence then you're shooting yourself in the foot, because everybody knows most of the organized crime syndicates in Taiwan are directly linked to CCP influence campaigns via the United Front Work Department. (This, by the way, is why you can never trust a temple in Taiwan - they're all money-laundering fronts for local gangsters who in turn are owned by the CCP. The Communists are not just under the bed, they're in your ancestral shrines! Clearly converting to Christianity is the only truly patriotic choice...)
So you are cheating the government out of money and not doing your civic duty, or you are tearing at the very fabric of decent, law-abiding society, or you are contributing to a takeover by the CCP... Anything but connecting with another human being, handing over some coins in exchange for some greens, having them smile and give you a bunch of scallions on the house, or knock off a few bucks for being a regular. If these are the bad guys, then why is it so hard for the good guys - those upstanding members of society with vastly more billions of capital behind them - to offer an equivalent service, eh?
When i started thinking about writing this entry i wanted to call it "the mythical millionaire market vendor" because of the alliteration, but i chose not to, because i do actually believe that it's not a myth. It's an urban legend, insofar as it's a story people tell to promote certain lifestyle choices, but i suspect it's grounded in some degree of truth. I don't doubt that market vendors have more access to "old money" than the kids clerking at FamilyMart, and clearly they are doing better than the folks who unfold their sheets of cardboard to sleep on. And yet, when the moral of the story is "why you should distrust your neighbor in favor of a megacorp", bro, i don't like that story. That's not the society i want to live in. I think if most people were honest with themselves, they might agree.
Anyway, i wanted to get it off my chest. This post was brought to you by my local tycoons and triads, making money hand-over-fist, one head of lettuce at a time.
I won't forget the time at work when i mentioned one of those superstitions as a piece of harmless smalltalk with a new migrant, and then one of my university-educated, highly-paid, well-traveled Taiwanese colleagues looked at me like i'd just said the moon was made of cheese, shocked that i would challenge such a well-known fact. The fact? That if your child plays basketball, they will grow tall. Kids who grow up short, it's because their parents didn't make them play basketball. Everyone knows that! I was suitably embarrassed that i had been such an insensitive clod, and quietly slunk back to my desk with a red face, having proven myself to be exactly the kind of arrogant, judgmental outsider that i generally try my best to avoid being.
It's still a ridiculous belief, but that's beside the point i suppose. Every culture comes up with their own irrational superstitions. I know i've copped flak from people who grew up in the US or Asia from one belief i was brought up with - that air conditioning is bad for your health and will make you sick. I think most people who grew up in Europe still believe that, and will stubbornly open the windows year-round to get some "fresh" air, even - or especially - in office blocks where there is no option to turn off the built-in HVAC.
Anyway, there are superstitions, and there are urban legends, and there are open secrets, and it can be hard to disentangle them when you are a migrant to a new culture. One of the most persistent myths (or truths?) of Taiwan is that street market vendors are secretly extremely wealthy.
Yes, you heard me right. The aunties who unroll their blankets first thing in the morning and squat on the ground till noon peddling assorted greens, they're actually millionaires who own multiple apartments and make all their real income from rent. They probably have a Mercedes at home, they just ride that battered old scooter to the market as part of their gimmick.
The story goes that all the foreigners and tourists who buy from market vendors are suckers - they've been taken in by the old timey mom'n'pop schtick, they've been bamboozled into giving away their money to swindlers who don't pay any taxes (because market vendors only take cash and don't issue receipts) while civilized members of society prefer to shop in clean, safe shopping malls and get their food from internationally-trusted supermarket chains.
Of course if you challenge it, they will point to a guy they know, a friend of theirs on the inside, or some article on the news about the notorious grifter who spends all day cosplaying as a peasant, hawking steamed buns to the gullible masses.
The thing is, it might very well be true. If you try to calculate out the income that most of these street vendors could plausibly be making from their wares, the profit margin is so slim that it'd be virtually impossible to live off. Unless, perhaps, you outright owned your home and did not have to pay rent. Or unless you had a passive income on the side, wealthy children sending you a stipend, connections to organized crime... and then the market vending is just a hobby, that thing you do to pass the time while your real money is being made elsewhere.
But the thing is... even if it is true that every market vendor is a sham, an undercover aristocrat just faking a connection to the common people... THAT'S STILL BETTER THAN THE FUCKING MEGACORP.
It's like when people say "you can't be a real leftist because you buy nice things" or "you can't be anti-capitalist and use a smartphone" or whatever gotcha claim they think will win an argument that nobody was even having.
Like, what would you rather have? A well-to-do neighbor who opens up a market stall and sits there every day, engaging in banter with and selling vegetables to the local people... or a well-to-do neighbor who doesn't give a fuck about the community and spends all day playing golf and sharing racist memes on social media? Which city would you rather live in, the one with hundreds of hyper-local mom'n'pop outfits where the shopkeepers know their customers and sell the human connection as much as the products on their shelves, or the one with hundreds of identical chain stores selling ultra-processed foods and imported tat?
One of the things i like best about Taiwan is that there is still a cash culture. Tap-to-pay and mobile payments are not ubiquitous, which means you can actually exist in society without tech companies and banks spying on literally everything you purchase, everywhere, all the time. Despite rivaling Japan in density of convenience stores, it's still perfectly viable to choose not to pick up a microwaved dinner from 7-Eleven every night. There's enough little food stalls and holes in the wall that you don't need to. Of course, the majority of Taiwanese people do mostly eat at convenience stores, they do mostly shop at supermarkets, they do mostly buy brand name products... but the point is that the option is there. The same cannot be said for a lot of other places i lived.
And the thing that is so insidious about this narrative of the millionaire market vendor, is that it's basically teaching Taiwanese people to turn their country into a giant shopping mall, owned and run either by foreign billionaires, or by local billionaires who would gladly sell out to China because money is more important to them than culture. I mean, obviously it is, because otherwise they wouldn't be running massive conglomerates that push out all the local mom'n'pop stores.
I'm sure some well-heeled, middle-class Taiwanese person would tut-tut and tell me that i am just falling for the trick. By depriving the Taiwanese government of the taxes they were due from these dastardly street vendors, i am actually undermining civil society, and if only i had the great historical knowledge of how corrupt Taiwanese society used to be before the KMT military dictatorship straightened it all out, i wouldn't be so easily duped. Because, you see, many years ago they introduced a system where every receipt issued by a business doubled as a free ticket to the Uniform Invoice Lottery, a scheme to motivate consumers to put pressure on vendors to issue receipts and thus accurately report their income for taxation and bla bla bla. You know what? Maybe that did make sense in 1951, but in 2026 let's be real. The bulk of the taxes are not coming from ama and aba selling bok choy and kim chi to the handful of people who still cook their own meals, they're coming from TSMC and MediaTek and Foxconn and fucking Uni-President (Starbucks, 7-Eleven, Carrefour etc).
No, wait, but you're still being misled! By giving money to street vendors you're supporting organized crime, and if you believe in Taiwan independence then you're shooting yourself in the foot, because everybody knows most of the organized crime syndicates in Taiwan are directly linked to CCP influence campaigns via the United Front Work Department. (This, by the way, is why you can never trust a temple in Taiwan - they're all money-laundering fronts for local gangsters who in turn are owned by the CCP. The Communists are not just under the bed, they're in your ancestral shrines! Clearly converting to Christianity is the only truly patriotic choice...)
So you are cheating the government out of money and not doing your civic duty, or you are tearing at the very fabric of decent, law-abiding society, or you are contributing to a takeover by the CCP... Anything but connecting with another human being, handing over some coins in exchange for some greens, having them smile and give you a bunch of scallions on the house, or knock off a few bucks for being a regular. If these are the bad guys, then why is it so hard for the good guys - those upstanding members of society with vastly more billions of capital behind them - to offer an equivalent service, eh?
When i started thinking about writing this entry i wanted to call it "the mythical millionaire market vendor" because of the alliteration, but i chose not to, because i do actually believe that it's not a myth. It's an urban legend, insofar as it's a story people tell to promote certain lifestyle choices, but i suspect it's grounded in some degree of truth. I don't doubt that market vendors have more access to "old money" than the kids clerking at FamilyMart, and clearly they are doing better than the folks who unfold their sheets of cardboard to sleep on. And yet, when the moral of the story is "why you should distrust your neighbor in favor of a megacorp", bro, i don't like that story. That's not the society i want to live in. I think if most people were honest with themselves, they might agree.
Anyway, i wanted to get it off my chest. This post was brought to you by my local tycoons and triads, making money hand-over-fist, one head of lettuce at a time.
