AI

Analytics that never stops working

Sense, decide, and act faster than ever before

See how your brand shows up in AI search

Distill what your customers say they want

Insights from the comfort of your favorite AI tool

Support powered by product data

Insights

Product Analytics

Understand the full user journey

Marketing Analytics

Get the metrics you need with one line of code

Visualize sessions based on events in your product

Visualize clicks, scrolls, and engagement

Action

Guides and Surveys

Guide your users and collect feedback

Feature Experimentation

Innovate with personalized product experiences

Web Experimentation

Drive conversion with A/B testing powered by data

Feature Management

Build fast, target easily, and learn as you ship

Unite data across teams

Data

Data Governance

Complete data you can trust

Connect Amplitude to hundreds of partners

Security & Privacy

Keep your data secure and compliant

Solutions that drive business results

Deliver customer value and drive business outcomes

Amplitude Solutions →

Industry

Financial Services

Personalize the banking experience

Maximize product adoption

Identify impactful content

Simplify the digital healthcare experience

Optimize for transactions

Use Case

Get users hooked from day one

Understand your customers like no one else

Turn behavior into business

Team

Fuel faster growth

Make trusted data accessible

Ship faster, learn more

Build customers for life

Power decisions, shape the future

Size

Free analytics tools for startups

Advanced analytics for scaling businesses

Learn

Thought leadership from industry experts

Resource Library

Expertise to guide your growth

See how we stack up against the competition

Learn about analytics, product, and technical terms

Detailed guides on product and web analytics

Connect

Connect with peers in product analytics

Register for live or virtual events

Discover why customers love Amplitude

Accelerate business value through our ecosystem

Support & Services

Customer Help Center

All support resources in one place: policies, customer portal, and request forms

Integrate and instrument Amplitude

Academy & Training

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Customer Success

Drive business success with expert guidance and support

Product Updates

See what's new from Amplitude

Tools

Understand how your product compares

Prompts for Agents to get started

Kickstart your analysis with custom dashboard templates

Tracking Guides

Learn how to track events and metrics with Amplitude

Learn more about our digital experience maturity model

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AI

Amplitude AI AI Agents AI Visibility AI Feedback Amplitude MCP AI Assistant

Insights

Product Analytics Marketing Analytics Session Replay Heatmaps

Action

Guides and Surveys Feature Experimentation Web Experimentation Feature Management Activation

Data

Data Governance Integrations Security & Privacy

Amplitude Solutions →

Industry

Financial Services B2B Media Healthcare Ecommerce

Use Case

Acquisition Retention Monetization

Team

Product Data Engineering Marketing Executive

Size

Startups Enterprise

Learn

Blog Resource Library Compare Glossary Explore Hub

Connect

Community Events Customers Partners

Support & Services

Customer Help Center Developer Hub Academy & Training Customer Success Product Updates

Tools

Benchmarks Prompt Library Templates Tracking Guides Maturity Model

Track Anything with Ease Using Amplitude

Start tracking any event or metric on your website with one line of code. We’ll provide step-by-step instructions on tracking events and metrics across various web platforms.

Create an account

track link clicks on webflow

Start capturing your website data

Follow our easy-to-use guides to track what matters most. Simply click on the event, metric, or platform you want to track to see step-by-step instructions.

What are other users tracking?

Track page views on React

Page views

React

Track navigation clicks on Meteor.js

Navigation clicks

Meteor.js

Track page views on Webflow

Page views

Webflow

Track form submits on React

Form submits

React

Track file downloads on Sanity

File downloads

Sanity

Track form submits on Backbone.js

Form submits

Backbone.js

Track button clicks on Shopify

Shopify

Track page views on Squarespace

Page views

Squarespace

Track button clicks on Wix

Wix

Track page views on Wordpress

Page views

Wordpress

Track button clicks on Next.js

Next.js

Track page views on Magento

Page views

Magento

Built for the entire team

Deliver experiences customers love with feature management powered by real-time insights. Ship faster, proactively find bugs, and drive more impact.

Amplitude gives marketers self-service insight into which campaigns and channels drive the most value.

Get a complete view of your users’ behavior and insight into what drives adoption, engagement, and conversion.

Make trusted data accessible to everyone. Empower teams with self-service insights to collaborate, act fast, and create profitable products and experiences.

Platform

AI Agents
AI Visibility
AI Feedback
Amplitude MCP
AI Assistant
Product Analytics
Web Analytics
Feature Experimentation
Feature Management
Web Experimentation
Session Replay
Guides and Surveys
Activation

Compare us

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What events and metrics do you want to track?

Events

Link clicks

Link clicks

Page views

Page views

Navigation clicks

Navigation clicks

File downloads

File downloads

Session duration

Session duration

Form submits

Form submits

Button clicks

Metrics

Conversions

Conversions

Average revenue per user

Average revenue per user

Retention rate

Retention rate

Feature usage

Feature usage

Daily active users

Daily active users

Monthly active users

Monthly active users

Funnel drop-off

Funnel drop-off

Conversion rate

Conversion rate

Sessions

Sessions

Cart abandonment

Cart abandonment

Churn rate

Churn rate

Weekly active users

Weekly active users

What platform are you using?

Content management system (CMS)

Hubspot

Hubspot

Drupal

Drupal

Typo3

Typo3

Wix

Wix

Wordpress

Wordpress

Sanity

Sanity

Squarespace

Squarespace

Magento

Magento

Webflow

Webflow

Shopify

Shopify

Frameworks and libraries

Next.js

Next.js

Vue.js

Vue.js

Backbone.js

Backbone.js

React

React

Angular

Angular

D3.js

D3.js

Ember.js

Ember.js

Svelte

Svelte

Javascript

Javascript

Meteor.js

Meteor.js