Dictionary - Useful terms about digital marketing, branding and strategy

Concepts from our world

From branding and strategy to digital marketing, you can learn about concepts within the Amplify world.

Ordbog – udtryk fra den digitale verden

Herunder har vi samlet et stort bibliotek af udtryk om digital marketing, digitalt design, branding og strategi. Kort sagt alle de ting, vi i Amplify beskæftiger os med hver evig eneste dag. Find din foretrukne kategori herunder, og få din udvidet din digitale horisont.

Herunder har vi samlet et stort bibliotek af udtryk om digital marketing, digitalt design, branding og strategi. Kort sagt alle de ting, vi i Amplify beskæftiger os med hver evig eneste dag. Find din foretrukne kategori herunder, og få din udvidet din digitale horisont. Vælg din foretrukne kategori, og scroll ned for at læse om begreber inden for kategorien.

Jens redigerer

301-redirect

Jens redigerer

404 error

Opening rate

Account based marketing (ABM)

Rejection rate

AIDA-modellen

AMP

Anchor links

Anchor texts

Advertising

Ansoff's growth matrix

Autogenerated texts

B-roll

B2B-markedsføring

B2C-markedsføring

Backlinks

Betalt rækkevidde

Image optimization

Black Friday

Boostede opslag vs. Facebook annoncer

Boston-modellen

Brand

Brand awareness

Brand equity

Brand positioning

Brand-identitet

Breadcrumbs

Broken links

User experience

User journey

User signals

Business intelligence

CAC

Cache

Canonical tag

ChatGPT

Churn

CLV (Costumer Lifetime Value)

CMS

Content-kalender

Core algorithm update

Core Web Vitals

CPA

Planlægning af content

CPC (Cost Per Click)

CPM (Cost per mille)

Crawling

Creator economy

Cross-channel

CTA (Call To Action)

Customer retention

Digital leads

Dofollow links

Domain

Duplicate content

E-commerce

E-E-A-T

E-mail permissions

Engagement rate

Evergreen content

Facebook konkurrencer

Featured snippets

Gamification

Google Analytics

Google image search

Google Business Profile

Google Keyword Planner

Google Merchant Center

Google Shopping

Google Tag Manager

Growth hacking

Headings (headings)

Hreflang

HTTP

Impressions

Inbound marketing

Indeksering

Content optimization

Influencer

Influencer marketing

International SEO

Kategoritekster

Keyword stuffing

Buying motives

Buying behavior

Conversion optimization

Conversion rate

KPI (Key Performance Indicator)

Landing page

Lead nurturing

Lead generation

Market leader

Marketing automation

Marketing Mix – de 4 P’er

Marketing strategy

Meta Ads Manager

Meta description

Metadata

The Minerva model

Mobile-first indexing

Mobile friendliness