Off The Cuff

Off The Cuff

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Off the Cuff enters AE Jeans Country
Plus, we discuss Rodeos, Nestalgia, and the Capri comeback
Mar 18 • American Eagle
Will Concert Culture Save Gen Z?
BTW – sociologist emile durkheim is trending, gen z wants to know what to wear to the pumpkin patch, and we’re bringing swag back (+ lots more!!)
Oct 22, 2025 • American Eagle and tariro makoni
Is Gen Z turning nature into a luxury good?
this week’s letter is exploring the economics of aspiration, gen z becoming social again (!!!!), some SHOPPING, and lots more — hehe!
Oct 8, 2025 • American Eagle and tariro makoni
we’re sooooo back
exploring gen z’s obsession with “the bed”, matcha > pumpkin spice, and seasonal dysmorphia…. LFG
Sep 24, 2025 • American Eagle and tariro makoni
Welcome to sardine girl summer
Very recessioncore!
Jun 4, 2025 • American Eagle and Casey Lewis
Long live the white tee and jeans
Hi, and welcome back to Off The Cuff.
May 21, 2025 • Casey Lewis and American Eagle
Welcome to Off The Cuff by American Eagle
Guest edited by Casey Lewis of After School!
May 7, 2025 • Casey Lewis and American Eagle
Off The Cuff
Off The Cuff
A cultural and style digest exploring Gen Z through trend insights and expert curation, blending guest editors and AE’s perspective to spotlight what’s shaping fashion, media, and youth culture today.
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