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Hegemonic Patterning Officially Justifies The Collapse of Boyfriend Culture
A case study on the commodification of commodification, and how this emergent world order is scaffolded by the declining economic and symbolic…
Oct 30, 2025
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STEALTH STATUS: What Your Manicure Says About U (it's political)
What if Veblen and Bourdieu accompanied ur favorite elusive (international) hot girls to the nail salon??
Feb 4, 2025
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STEALTH STATUS: The Elusive (International) Hot Girl Universe
global, chic, and impossible to pin down – she’s everywhere yet nowhere, and exists as an archetypical muse whose influence largely flies under…
Nov 4, 2024
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having a boyfriend may be embarrassing, but being married is still c*nt.
& other market signals this week
Mar 25
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EIHG SH*T (pre-spring field notes)
for your consideration: a shortlist as we dip our toes into believing there *will* be a spring (ha!)
Mar 4
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Evil doesn’t die; it reinvents itself.
an explainer on how culture gets commodified, and why.. in the end.. we all end up paying for it.
Feb 21
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THE ORBIT
we're shopping my notes app titled EIHG SH*T, and then i'm taking u around town w/ me during NYFW :D
Feb 13
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The Row and COS are doing a real world reenactment of Challengers... I bet you'll never guess who Zendaya is ;)
and more findings from Lyst's Q4 2025 index
Feb 5
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22
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"Analogue" Does Not Belong to Everyone, Equally.
gramsci, bourdieu, friction maxxing, and in the end-- why it all matters for brands.
Feb 3
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93
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STEALTH STATUS: What Ur Diamonds Say About U
less of a gift guide and more of a framework…. HAPPY HOLIDAYS x
Dec 19, 2025
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111
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SLEEP IS CHIC: a gift guide for the elusive (international) hot girls
GIFT GUIDES AS STARTER PACKS, VOL II
Dec 8, 2025
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So, You Wanna Be an Elusive International Hot Girl?
GIFT GUIDES AS STARTER PACKS, VOL I
Nov 27, 2025
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trademarked
Your WSJ uncle and Goop aunt just had a (zillennial) baby, congrats! Her name is trademarked.
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